User Acquisition Manager - Casino

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

We are looking for a dynamic and results-driven User Acquisition Manager with experience in online gaming. A rock star candidate will have a deep understanding of modern advertising techniques and stay updated on industry trends, particularly in relation to Apple’s SKAN (SKAdNetwork). This individual thrives in a fast-paced environment while driving User Acquisition by optimizing campaigns for performance and maximizing ROI across various digital platforms.

Key Responsibilities:

• Develop and execute comprehensive User Acquisition strategies across paid social media channels (Meta, X, TikTok, Snap, etc.) and additional digital advertising platforms including but not limited to (Google Ads, Apple Search Ads, TTD (The Trade Desk), etc.).
• Collaborate with agency partners and internal stakeholders to develop and execute comprehensive media plans for linear TV, radio, and OOH (Out-of-Home) advertising campaigns.
• Collaborate with creative team to develop compelling ad creatives and ad copy that resonate with target audiences.
• Continuously experiment with new ad formats, bidding strategies, and targeting options to drive innovation and growth.
• Plan, launch, and manage campaigns with a focus on optimizing key performance metrics such as ROAS (Return on Ad Spend), CPI (Cost per Install), and LTV (Lifetime Value).
• Conduct in-depth audience analysis and segmentation to target high-value users through the entire user journey.
• Implement advanced targeting and optimization techniques to improve campaign performance and efficiency.
• Stay informed about the latest industry updates and changes, particularly regarding Apple’s SKAdNetwork, and adapt strategies accordingly.
• Utilize data-driven insights and analytics tools to track campaign performance, identify areas for improvement, and make data-backed recommendations.
• Monitor competitive landscape and industry trends to identify new opportunities and stay ahead of the curve.
Work closely with cross-functional teams, including product, analytics, and finance, to align User Acquisition strategies with overall business objectives.

What are we looking for?

• Bachelor’s degree in Marketing, Science, Mathematics, or related field.
• Proven experience (3+ years) managing User Acquisition campaigns, with a focus on paid social media, paid search, and programmatic marketing.
• Deep understanding of performance marketing principles, including audience targeting, campaign optimization, and tracking methodologies.
• Familiarity with Apple’s SKAdNetwork and its implications for mobile app advertising.
• Proficiency in ad management platforms such as Facebook Ads Manager, Google Ads, and other relevant tools.
• Strong analytical skills and the ability to interpret complex data sets to drive actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Results-oriented mindset with a track record of achieving and exceeding performance targets.
• Creative problem-solving abilities and a passion for staying ahead of industry trends and innovations.
Remote Position working EST time zone hours.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits
• Flexible vacation allowance
• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)