PURPOSE:
The used-Vehicle Salesperson is responsible for selling used vehicles at dealership gross profit, volume and customer satisfaction standards This position includes four broad areas of activity: personal work habits, prospecting, selling and follow-up.
BENEFITS:
- FREE COLLEGE OPPORTUNITY! Online or in-person with Strayer University
- Excellent work environment
- Employee discount plans on purchases and services
- Competitive wages, commensurate with experience
- Health, dental and vision insurance
- Life insurance
- 401k retirement account
- Paid vacation and sick leave
ESSENTIAL DUTIES:
- Realize that business is built on customer satisfaction and devote himself/herself to guaranteeing satisfaction of customers.
- Establish personal income goals that are consistent with dealership standards of productivity, and devise a strategy to meet those goals.
- Report to the Used-vehicle Sales Manager regarding objectives, planned activities, reviews and analyses. Determine each customer’s vehicle needs by asking questions and listening.
- Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
- Demonstrate used vehicles (includes test drives).
- Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty and paperwork, and it lays the foundation for customer loyalty.
- Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule. Attend sales meetings.
- Maintain a prospect development system which includes a group of prospect locators and sales associates.
- Review and analyze actions at the end of each day, week, month and year to determine how to better utilize time and plan more effectively.
- Understand the terminology of the automobile business and keep abreast of technological changes in the product.
- Know and understand equity and values, and be able to explain depreciation to the customer.
- Know and understand the federal, state and local laws which govern retail auto sales.
OTHER DUTIES:
- Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
QUALIFICATIONS:
- High school diploma or the equivalent.
- Ability to read and comprehend instructions and information.
- Valid in-state driver’s license.
- Professional personal appearance.
- Excellent communication skills.
Ability to sell a minimum quota according to dealership standards.
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