Company

Alpine SgSee more

addressAddressRemote
salary Salary$160,000 - $190,000 a year
CategorySales/marketing

Job description

COMPANY DESCRIPTION

Traject Reviews (GatherUp and Grade.us) is a marketing technology software company that helps digital marketing agencies, as well as multi-location and local businesses, manage and grow their online reputation. We believe in a world of thriving businesses that are empowered to listen to their customers' voices at scale, understand that data, turn it into actionable insights and easily utilize those insights to engage in conversations with new and existing customers. We are backed by ASG and Alpine Investors.

JOB DESCRIPTION

As the Director of Marketing, you will own our company’s marketing efforts and build and lead a high performing marketing team. You will be responsible for setting the overall marketing strategy, and leading execution. With your team, you will create a world-class new customer acquisition funnel and execute marketing campaigns to build brand awareness, deliver new customers and build pipeline, while managing to key efficiency guardrails like LTV:CAC and RoAS. You will drive go-to-market execution in partnership with product marketing, sales, customer success and product, and continuously improve our processes. You will serve as a member of the executive team and work cross functionally with Sales, Customer Success, Product and Engineering leaders to set company goals and strategy and achieve our growth targets.

This role reports to the CEO.

YOUR IMPACT

  • Lead our marketing organization to drive unprecedented growth
  • Define a holistic marketing strategy, based on a deep understanding of our products, value propositions, competitors, and data
  • Serve as part of the leadership team and help set company goals and strategy
  • Lead, mentor, develop, and grow our existing and future marketing team members

WHAT SUCCESS LOOKS LIKE

Collaborate effectively with the CEO and executive team

  • Take ownership over revenue outcomes and achieve annual revenue targets
  • Implement a repeatable, data driven, product-led and SMB/mid-market GTM strategy
  • Effectively allocate time and resources to achieve growth targets
  • Develop a deep understanding of our data to identify the highest leverage opportunities and constantly experiment, test, measure & iterate to drive improvements
  • Actively support and coach your team members, creating space for feedback and empowering a growth mindset.

WHAT YOU’LL DO

  • Establish a clear marketing and positioning strategy based on a deep understanding of our products, value propositions, competitors, and your own analysis
  • Leverage your knowledge of all areas of Marketing (content, SEO, lifecycle, performance, product marketing and operations) to lead, develop and enable the marketing team. Contribute to the execution of the marketing strategy
  • Create, optimize, and drive scalable go-to-market and demand generation programs for new customer acquisition across a mix of performance marketing channels (paid search, paid social, etc.) and other customer acquisition channels (organic, social, earned, email marketing, etc.)
  • Contribute to company-wide goal setting and strategy development as part of executive leadership team
  • Lead, hire, develop, and enable a team of high performers

WHAT YOU’LL NEED

  • Ability to cast a vision, keep an eye on priorities at all times, and provide solid direction and quality feedback to ensure goals are met.
  • A track-record of winning in every environment you’re in, as both a marketer and manager
  • Demonstrated experience growing companies in the $8-$30M revenue range.
  • Demonstrated demand generation success in a product-led and SMB/mid-market GTM motion
  • Mastery of best practices in all areas of Marketing (content, SEO, lifecycle, performance, product marketing and operations)
  • 3+ years of experience managing a marketing team consistently achieving revenue goals
  • 5+ years as an individual contributor consistently achieving functional area goals
  • Experience developing and allocating a budget to drive new customer acquisition while managing customer acquisition costs
  • History of attracting, developing, and retaining A players, and a passion for investing in your team’s individual career growth
  • Experience managing outside vendors and contractors
  • High GSD quotient with an ability to balance planning and analysis with tactical wins and speed.
  • B2B MarTech SaaS experience, ideally targeting digital marketing agencies, resellers, and multi-location business customers. Experience in the reputation management industry is a plus.

What We Offer:

Joining Traject Reviews means being part of a team dedicated to creating a workplace where every individual can thrive. We offer competitive compensation and benefits, and a flexible, remote schedule that suits your lifestyle!

  • Compensation: The total on-target earnings range for this position is $160,000 – $190,000 and is part of a competitive total rewards package including an annual bonus, employer-paid benefits, and long-term incentive pay. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.
  • Other benefits:
    • 100% insurance coverage that includes medical, dental, and vision plans.
    • 401k with company match.
    • Flexible vacation policy that enables you to take the time you need to rest and recharge throughout the year.
    • 12+ weeks of fully paid parental leave.
    • Annual L&D stipend and opportunities for continuous training and development.
    • Company laptop provided - Macbook is our standard but we’re happy to get you the equipment you need.

Location:

We are a fully remote company. You can be anywhere in the US provided that your availability includes our core business hours of 9 am to 2 pm PT.

About Alpine Software Group (ASG)

Traject Reviews (GatherUp and Grade.us) is a portfolio company of ASG, a talent-powered, data-driven software company reimagining how to buy and build leading vertical SaaS companies. We provide shared expertise and a common backbone across all of our companies that make our people and our businesses even better together. ASG has acquired over 50 businesses since its inception in August of 2016. We are backed by Alpine Investors and operated by world-class PeopleFirstTM leaders. To learn more, visit www.alpinesg.com.

Benefits

Paid parental leave, Health insurance, Dental insurance, Parental leave, Vision insurance, 401(k) matching
Refer code: 9302344. Alpine Sg - The previous day - 2024-05-23 07:45

Alpine Sg

Remote
Jobs feed

VP, Financial Consultant

Charles Schwab

Utah, United States

VP, Financial Consultant

Charles Schwab

Simpsonville, MD

Instructor, CTT LPN (RN)

Management And Training Corporation

Los Angeles, CA

Driver, Class B, 32 hours

Management And Training Corporation

Los Angeles, CA

Security Guard, Substitute

Management And Training Corporation

Los Angeles, CA

Mebane PT Hub supervisor

United Parcel Service

Olin, NC

Territory Manager - Providence, RI

Us Foods

Providence, RI

Territory Manager - Mount Laurel New Jersey

Us Foods

Bridgeport, NJ

PT Hub Supervisor - Melville Twilight

United Parcel Service

New York, NY

Share jobs with friends

Related jobs

Traject Reviews Director Of Marketing

Director of Food and Beverage

Margaritaville Resort Lake Tahoe

$115,000 - $125,000 a year

South Lake Tahoe, CA

just now - seen

Lifestyle Director

Firstservice Residential

Hollywood, FL

just now - seen

Associate Director, HIV Marketing: Direct to Patient Team

Biospace

California, United States

36 minutes ago - seen

Director of Global Brand Marketing

Paula's Choice Skincare

United States

51 minutes ago - seen

Associate Director of Neurology HCP Marketing

Lundbeck

United States

an hour ago - seen

Director Market Access Strategy and Operations

Lundbeck

United States

an hour ago - seen

Director, Outsourcing Management

Biospace

Princeton, NJ

an hour ago - seen

Director, Tax

York State Department Of Labor

New York, NY

2 hours ago - seen

Assistant Director at Lancaster, NY

Kindercare Learning Centers

New York, NY

2 hours ago - seen

Beverage Director

Flyfish Club

New York, NY

2 hours ago - seen

Assistant Director

Kindercare Learning Centers

Golden, CO

2 hours ago - seen

Executive Director, Cardiovascular

Merck

South San Francisco, CA

7 hours ago - seen

Director, Immuno-Metabolism

Merck

South San Francisco, CA

7 hours ago - seen

Director of Tax

Quantum-Health

Delaware, OH

10 hours ago - seen

Public Works Director

City Of Champaign, Il

$149,549.40 - $201,895.46 a year

Champaign, IL

20 hours ago - seen

Canvass Director

Canvassing Experience

$64,000 - $120,000 a year

Durham, NC

22 hours ago - seen

Wellness Director - RN

The Amberleigh

$70,000 - $75,000 a year

New York, United States

24 hours ago - seen

Media Director - Advertising

Pavone Group,Inc.

$125,000 - $160,000 a year

Philadelphia, PA

yesterday - seen