Template & Campaign Specialist

Title:  Template & Campaign Specialist
Schedule: Monday - Friday | Normal Business Hours
Compensation: 39.85/hr | Weekly Pay + Optional Benefits
Location: 100% Remote | Equipment Provided

 Our Client is on a mission to care for each person and community in the state, with the goal of helping them achieve better health. And we're looking for a tech-savvy rock star to help make sure every communication gets to the right customer at the right time in the right channel. This will be a key role in the implementation of a new approach and platform for planning and deploying communications.

Major Duties
The essential functions listed represent the major duties of this role, additional duties may be assigned.
Template Development & Management
• Create omni-channel communication templates, segmenting content for dynamic assembly
• Manage and coordinate all facets of omni-channel communication execution and deployment
• Monitor receipt of new assets for current campaigns and track any missing and/or needed assets
• Manage execution of sales/provider communications to internal and external channels
• Develop and maintain working knowledge of tools and channels used to educate and contact members.
Content Management:
• Create, organize and update existing assets in digital asset library, including meta data additions, updating outdated and inactive assets, grouping assets and cataloging all assets and information used for campaign outreach.
• Manage inventory and administer content management
• Manage execution of digital communications (blog, website messages, Alerts, rotating banners), track timing
• Manage flow of final member communication pieces to support all internal business partners and member website (Touchpoint repository)
• Manage content calendar system and support communication team in managing orchestration
Campaign Management
• Develop targeting criteria using campaign management system
• Create quality assurance/control steps to ensure that delivered lists meet customers' targeting requirements and are free of data irregularities
• Document list selection criteria thoroughly to serve as a reference guide for colleagues performing back-up support

Required Qualifications:
• Previous experience working with composition package software (e.g., Sefas OpenPrint, Quadient Inspire (GMC), Open Text Extreme, Message Point or ICIS Papyrus)
• Experience using Pitstop Pro and/or Fontlab
• Understanding of/experience with fonts and typography
o Font encoding (UTF8, Unicode)
o Character sets
o How to identify missing characters
• Experience inspecting/examining output for formats such as .pdf and AFPDS
• Experience proofing and testing documents in a live production environment
• Prior experience with campaign management systems
• Basic knowledge of application work flows
• Experience modifying HTML
• Demonstrated proficiency in using Microsoft Windows software (Excel, Word, PowerPoint, Outlook)
• Must be a team player, be organized and can handle multiple projects
• Positive attitude while working under tight deadlines
• Strong analytical and communications skills
• Strong attention to detail and troubleshooting/debugging/problem-solving skills

Years of Experience
5+ years related work experience

Education Level
Related Bachelor's degree or additional related equivalent work experience

 Preferred Qualifications:
• Experience in health care and/or health insurance
• Knowledge of health insurance compliance guidelines related to communications
• Experience working with multiple stakeholders to manage tasks and timelines
• Interpret technical and business documentation
• Experience using Adobe Photoshop and/or Adobe Illustrator