Address
Form of workJob Description
Product Managers at Vericast are the sole product vision/ strategy owner. This position requires a strong understanding of the digital media landscape, platform thinking, and cross-functional collaboration with Sales, Engineering, Product Marketing, User Experience, Finance, and Customer Success. As a Product Manager at Vericast, you will own the product strategy and vision, define the product roadmap and alignment, and help drive the execution. Product managers also monitor the product's financial performance and navigate strategies to drive revenue profit and growth. In addition, you will be working on mission-critical products that shape the direction of the company and the industry.
The Retail Media product team within Vericast is building innovative solutions in marketing, technology, and data across the retail media space. This burgeoning sector is the last digital frontier to be tamed. Our product team has a winning formula of technical expertise, Blue Chip partners and passion to redefine the category. In a few short months we have built, delivered and are executing on new platforms. If you are comfortable wearing multiple hats, have a history of rolling up your sleeves, default to action over analysis paralysis, and are passionate about building solutions - we want to hear from you.
KEY DUTIES/RESPONSIBILITIES
- PRODUCT ROADMAP : Establish, articulate, and champion the product vision and business value of the product. Collaborate with finance on key business metrics to drive the brand's performance. Maintain current market analysis to support product ideation or updates to the existing product lineup. Assess product trends compared to historical performance and current goals and identify gaps and developmental needs. Collaborate with Sales, Product Marketing, User Experience, & Engineering Teams on existing brands' Evolution/Innovation/Disruption solutions. Develop and manage action plans with timelines and support requirements to implement product improvements. Report on product performance and innovation to internal and external audiences. Develop product-level goals and financial forecasts for the short and long term. 35%
- PRODUCT DEVELOPMENT & INNOVATION: Lead implementation of product development/changes by defining and managing detailed project plans for your product with PMO & POs; and leading cross-functional teams in meeting key project milestones. Proactively educate internal stakeholders on changing product requirements and strategic goals to drive action. Collaborate with Pricing teams to optimize rate, margin, and functionality. Anticipate training requirements to prepare internal teams. Create conceptual workflows and collaborate to integrate product requirements and support expectations into the cross-functional workstream. Coordinate financial changes into product P&L. 35%
- PRODUCT REVENUE : Work with Sales to drive revenue & profit targets, identifying category and client opportunities and suggesting selling strategies. Partner with Sales and Marketing to understand marketplace needs and identify product gaps and opportunities. Provide sales with insights to support sales growth. Work with Sales Enablement to optimize training & product insights within the sales organization. Develop marketing plans and work with Marketing to design and produce sales collateral, PR, solution stories, and industry thought leadership supporting the product. Work with Finance on pricing promotions, as needed. 15%
- PRODUCT PROFIT/RESULTS : Partner with Pricing, Sales, and Finance Teams to optimize revenue and margin for your product line. Partner and lead on Evolution/Innovation/Disruption solutions with Engineering to lower costs and increase profits. Work with Sales and Product Marketing to understand the voice of the customer and ensure product ROI and efficacy with clients and consumers. Develop product requirements, document initiative stories and delivery timelines. Use internal and external product insights to identify problems, working with leadership to resolve customer or internal concerns. 15%
Qualifications
EDUCATION
- Bachelor's Degree (Required)
- In lieu of the above education requirements, a combination of experience and education will be considered.
EXPERIENCE
- 3 - 5 years Product Management experience (Required)
- Ad Tech or Network Operations (Preferred)
KNOWLEDGE/SKILLS/ABILITIES
- Ability to analyze, identify, and implement opportunities, balancing the big picture with the details.
- Ability to build and maintain strong working relationships externally and internally across multiple functions.
- Ability to inspire successful completion of required tasks/deliverables from internal teams without direct leadership authority.
- Ability to remain calm and thrive under pressure; provide a calming influence on others during times of stress or tension.
- Excellent problem solving & decision-making skills.
- In-depth knowledge and understanding of the digital media landscape, including data, targeting, and analytics methodologies.
- Knowledge of promotional practices and purposes, media planning, selling, account management, or agency experience
- Proactive, big-picture thinker; able to anticipate other's stated and unstated needs.
- Results-oriented work style.
- Strong communication skills with a varied audience at multiple levels, internally and externally
- Strong negotiation and persuasion skills.
- Understanding of client vertical industries and issues.
- Experience writing user stories in collaboration with various contributors.
- Experience bringing new products to market, vs product feature improvement.
- Proven ability to collaborate with highly technical counterparts, building with influence, not autonomy.
EQUIPMENT/SOFTWARE UTILIZED
- Microsoft Word
- Microsoft Excel
- Microsoft Outlook
- Jira/ Confluence
- Monday.com
Additional Information
Salary: $115,000 - 130,000
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
