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Form of workWho we are
Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization.
OS Role Overview
The OS account services team is responsible for both providing internal strategic support and managing external communication. Internally throughout OMG, OS should be viewed as the singular resource for all things sports. OS provides OMG strategy teams with real time marketplace insights to inform communications planning. OS also leads in the development and implementation of sports-focused sponsorship and media strategies designed for clients to create customized multi-platform programs. Externally, OS manages relationships across the sports media and property marketplaces with the ultimate goal of maximizing partnership value.
Qualifications
- Passion for client success with the ability to prioritize tasks
- Outstanding written and verbal communication skills
- Experience in the media industry and experience with multiple media; digital experience preferred
- Creative thinker who has the ability to develop unique ideas, solutions, and programs
- Highly organized, with the ability to manage and prioritize many simultaneous deliverables
- Strong background in client services and account management
- Passion for working in a sports driven organization
Responsibilities
Program Development
- Lead sports idea generation within agency team while managing client facing sell through
- Construct multi-media marketing programs or ideas using expertise, marketplace intel, and creative thinking
- Work with vendors to develop custom extensions or alter existing elements to fit within overall program
- Determine optimal asset mix + branding elements within sponsorship proposals while developing media framework
- Employ strategies and tactics to drive awareness and fan engagement in support of multi-platform programs
Program Execution
- Implementation, tracking, and valuation of cross-channel media and partnership activation
- Create optimal media asset management process including timeline tracking and internal/external approvals
- Analyze campaign performance against benchmarks and optimize to ensure program surpasses expectations
- Construct and present impactful program recaps designed to optimize future strategy and tactics
Media Planning
- Support OMG Strategy teams with tactical insights across all sports media channels with expertise in digital
- Work with agency partners to develop holistic sports platform planning that ties into overall brand strategy
- Provide overviews and trends of current broadcast rights and consumption across properties
- Act as direct liaison between OMD strategy and dedicated OS investment team
Sports Landscape Consultation
- Create overall sports landscape analysis with focus on media and property outlook
- Analyze and understand the targets’ consumption behaviors by sports or property across channels
- Maintain in-depth understanding of emerging media and evaluate strategic integration opportunities
- Provide timely media and sports marketplace information regarding both sponsorship and pricing trends
Compensation Range: $50,000 - $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
Optimum Sports is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
