Store Leader Job Description
Your primary role is Overall Store Sales oversight with a daily; weekly & monthly plan ensuring monthly New and / or Used Unit, Market Share, Gross profit and Customer Satisfaction scores are achieved through growing and retaining Sales consultants and F&I managers.
Target Expectation is to manage a team to deliver 350+ Used Vehicles on average monthly at $2000 average PRU.
Grow our Team. Manage our Business. Grow our Profits.
Grow our Team. “How Can We Help?”
- Live our Core Values of Creating a World Class Experience, Commitment to Excel, Commitment to Continuous Improvement, Teamwork and Trust & Respect for the Individual.
- Inspire and develop positive energy and culture of excellence.
- Coach sales team on Ron Marhofer A.U.T.O sales process including proper Needs Assessments; Appraisal process; Payment presentations and closing techniques through training and active participation.
- Hire, motivate, and monitor the performance of New and Used team, Internet Sales, Finance Managers and Service Drive Sales.
- Complete RMAF Auto Sales Consultant Training Binder and Syllabus with each team member.
- Perform One-on-One meetings and or training daily, weekly and or monthly to coach and develop in key areas such as initial lead handling, phone skills, unsold guest follow-up techniques.
- Commit yourself to continuous self-improvement through Leadership training and personal development.
- Growing; Coaching and Developing Sales Leaders
Manage our Business. “Active Eyes and Ears!”
- Achieve New Market Share and RMAF Used Monthly forecast targets
- Appraise all trade opportunities following RMAF Appraisal process.
- Ensure high Customer Satisfaction scores and analyze these metrics to isolate areas for improvement.
- Ensure proper follow up of all prospective buyers.
- Review and manage Lease guest portfolio with minimum target of 50% retention.
- Follow Daily, Weekly and Monthly CRM Manager duties.
- Complete Weekly Store Scorecards review with weekly plan.
- Regularly review Recon Software and Used Vehicle flow through Recon Process
Grow our Profits. “We Can Always Do Better!”
- Develop and achieve forecasted objectives for dealership and OEM sales and gross on a monthly and annual basis.
- Review New and Used vehicle pricing against market & competitors daily, weekly and or monthly to ensure vehicle gross profit opportunities are maximized.
- Review F&I profitability and achieve industry benchmarks.
- Maintain and improve Trade in & Purchase retail unit and wholesale unit gross profit benchmarks.
- Regularly review & maintain within Guidelines: Policy, Cost of Sale, Gross Variance & We Owe Accounts