Sr. Seo Strategist, Credit Cards (Remote)

At Marketplace, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace's global coverage of consumer credit, debt, health, home improvement, banking, investing, Credit Cards, small business, education, insurance, loans, real estate and travel.

We are seeking a talented individual to come to help Forbes Marketplace grow our offering in the US for financial services information and advice to consumers.

We need you to help take us to the next level. We have big aspirations, and you'll have all the tools and resources needed at your disposal to make us the #1 organic site for the following financial services verticals: Credit Cards and Travel Rewards. 

If you're looking for challenges and opportunities similar to those of a startup, with the benefits of a seasoned and successful company, then read on: 

Responsibilities:

• Work in partnership with the SEO manager and several Jr. SEOs to build out the editorial roadmaps
• Lead a team of two Jr. SEOs in managing your verticals and fostering their career growth. 
• In hand with the SEO manager and sales/BD teams, identify and implement opportunities to derive more revenue from individual pages through CRO strategy and A/B test analysis and implementation.
• Conduct detailed keyword research to find the most relevant and effective terms/phrases with the highest ROI
• Analyse high-performing competitor domains to provide insight and opportunities for future growth
• Optimize current content including the title tag and meta description, headers, and copy through robust content briefs to improve ranking and internal linking improvements
• Compile backlink analysis to assist SEO team with outreach opportunities
• Run site crawls, build templates, and construct data visuals for tracking, analyzing, implementing, and reporting on site updates that drive positive change.
• Monitor and analyze overall site performance including rankings and conversion

About You:

• At least 3-4 years of SEO experience 
• Experience managing direct reports (even if at the intern level)
• Experience with on-page SEO including keyword research, competitive analysis, internal linking, and content briefs 
• Experience with off-page SEO -- you've worked on outreach projects before and have sourced relevant external web pages
• Experience with conversion rate optimization (CRO) and working with sales to identify and implement opportunities to grow conversion rate and revenue.
• Experience with data analysis - you're very data-oriented and able to use data to support the strategies you pitch to implement on site
• You've used SEO tools like Ahrefs, SEMRush, GSC, and Google Analytics
• Working knowledge of technical SEO elements such as schema, canonicals and site speed
• Have a passion for continued learning and staying up to date on industry news
• Highly organized, with very strong attention to detail
• Skilled in time management and working autonomously - you're able to take action where and when needed (based on data analysis) without requiring specific instruction
• Knowledge and experience with WordPress and other CMS
• Experience within the finance industry, and preferably in Credit Cards and travel reward
• Team player with a positive attitude

Benefits:

• Competitive compensation package
• Ability to work remotely
• Unlimited PTO
• Every third Friday of the month off
• Winter break closure; the week between Christmas and New Years
• Home office setup
• Wellness Reimbursement