Sr. SEO Specialist

Work Location: Sunnyvale, California

Salary Range: $75,000-$100,000

Job Type: Full-Time Onsite

Our Company:

Founded in 2010, iHealth Labs is dedicated to empowering people to live healthier lives. The company is a leading provider of cloud-connected medical devices, personal health care devices, and home-based tests and is at the forefront of the digital health revolution.

In 2018, iHealth launched its Unified Care program to address the issue of managing chronic diseases. Unified Care specialists support patients at home between doctor’s appointments with remote patient monitoring (RPM) and chronic care management (CCM) to achieve better health outcomes.

In November 2021, iHealth's COVID-19 Antigen Rapid Test received Emergency Use Authorization from the U.S. Food and Drug Administration for over-the-counter sales. Since then, iHealth has become a key supplier of at-home COVID tests to the federal government, state governments, nonprofits, and individual consumers.

iHealth Labs is a leader in digital health solutions, with a mission to revolutionize the healthcare industry by making quality health management accessible and affordable for all.

Overview:

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for improving our organic search rankings and thus, providing exceptional search engine optimization services for our company. As an SEO Senior Specialist, you will be working to enhance the health of our website via keyword research and content optimization. You will also be responsible for carrying out offsite SEO activities. You will manage our pay-per-click search campaigns and guarantee their success.

Responsibilities:

• Manage all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing to maximize ROI.

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.

• Optimize copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion, and optimization

• Research and implement search engine optimization recommendations

• Research and analyze competitor advertising links

• Develop and implement a link-building strategy

• Work with the Engineering team to ensure SEO best practices are properly implemented on newly developed code

• Work with Corporate Marketing and E-commerce teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Qualifications:

• 4-6 years of proven experience of working as an SEO Specialist, and Marketing Specialist.

• BS/MS degree in a quantitative, data-driven field

• Proven SEO experience

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

• Experience with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO and SEM

• Experience with UI/UX design a plus

• Medical, Dental, Vision, Life Insurance, and 401K

• Paid Time Off, Federal Holidays, and Leaves

• Annual Performance-Based Bonus