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Form of workAs an NRG employee, we encourage you to think creatively and proactively about your career choices. Our work environment is dynamic and the career opportunities across our businesses offer variety and challenge. Providing career growth to our own employees is critical to our ongoing success--take charge of your career goals and empower your future!
Job Summary:
Sr Marketing Analyst will provide project management and creative development support of marketing programs and campaigns for the NRG retail electricity brands, focusing on customer communications. This role collaborates with cross-functional stakeholders and works closely with several internal teams including brand, marketing channels, business teams, legal/regulatory, and operations to ensure alignment. This role reports to the Senior Manager, Retention Marketing and Customer Comms.
Essential Duties/Responsibilities:
- Assist team with implementation of marketing plans and campaigns for customer retention efforts.
- Manages multi-marketing channel strategies by collaborating with business stakeholders and multiple internal departments.
- Ensures creative messaging is differentiated among two brands.
- Assist with developing the customer lifecycle journey across two brands.
- Assist with implementation of marketing plans for bringing new products to market and the associated customer communications.
- Assist with developing account related customer communications.
- Assists Sr. Manager with monthly promotional calendar planning and implementation.
- Collaborates with internal colleagues such as Product development and Go-to-Market strategy.
- Must think about consumer engagement and overall customer experience and is an advocate for the consumer.
- Deliver relevant campaign reports and present insights to keep larger organization abreast of marketing activities.
- Demonstrate a thorough knowledge and understanding of the industry, business, competitors, and brand.
- Perform other duties as assigned.
Working Conditions:
- Open office environment.
- Some overtime required as special projects arise.
- Travel minimal less than 5%.
- Hybrid position 3 days in person 2 days remote.
Minimum Requirements:
- Bachelor's degree in marketing, advertising or related field preferred.
- 3+ years' experience in marketing, advertising, account planning, brand management or related field.
Preferred Qualifications:
- Experience managing customer retention efforts for a large customer base.
- Experience with subscription-based industry (electricity, cable, internet, etc)
Additional Knowledge, Skills, and Abilities:
- Exceptional conceptual thinking skills, creativity that is supported by a process-oriented analytical skill set.
- Self-starter: confident and ability to hit the ground running; minimal direction needed.
- Strong ability to deal with ambiguity and manage challenging projects complete with shifting deadlines and demands.
- Experience tracking and measuring campaign performance and drawing valid conclusions.
- Strong attention to detail, organization, and time management skills.
- Excellent oral and written communication skills in order to communicate effectively (verbal, written and visual).
- Ability to present to management and executive teams.
- Excellent relationship-building & interpersonal skills; collaborate across departments and organizations.
- Willing to jump in wherever help is needed.
- Ability to work in a fast-paced environment with limited supervision.
Physical Requirements:
- Occasionally requires lifting as appropriate to perform duties and responsibilities
NRG Energy is committed to a drug and alcohol free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability Level, Title and/or Salary may be adjusted based on the applicant's experience or skills. Official description on file with Talent.
