Sr. Product Marketing Manager - Itam Services

Job Summary

The Sr. Product Marketing Manager will work with product owners to define and deliver Product Marketing support for existing and new ITAM and optimization solutions and services. This role will focus on creating differentiated messaging, clear value proposition and supporting a good understanding of the solution capabilities among target audiences.

 

The role will involve working with a range of stakeholders from across SHI. The Sr. Product Marketing Manager will work in a collaborative team environment that includes functional leadership, subject-matter experts, writers, designers and analyst relations. From this collaboration, they will be able to contribute to the design of effective, high-quality material. The right person will be able to give and accept constructive criticism/feedback with the constant goal of promoting the SHI brand.

 

This position is a remote position with a Home Office setup.

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We've grown every year since, and today we're proud to be a $14 billion global provider of IT solutions and services.

 

Over 17,000 organizations worldwide rely on SHI's concierge approach to help them solve what's next. But the heartbeat of SHI is our employees - all 6,000 of them. If you join our team, you'll enjoy:

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
• Continuous professional growth and leadership opportunities.
• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• World-class facilities and the technology you need to thrive - in our offices or yours. 

Responsibilities

Include, but not limited to:

• Supporting increased awareness and adoption of company developed ITAM services and solutions, both internally and externally.  This will be achieved using a wide variety of marketing channels including (but not limited to):
  • Website Solutions pages
  • Blogs
  • Product & customer testimonial videos
  • Sales PPTs
  • Press announcements
  • Events & webinars
  • Social media
  • RFP content
• Generating and creating content, with direct responsiblity for messaging and articulating the value proposition across multiple media formats and channels.
• Collaborating with peers across the marketing organization, including resources to assist with additional copy writing, digital marketing support, events management and project management support.
• Developing clear and compelling positioning that will guide sales and marketing efforts.
• Managing the production of Product Marketing activities and assets.
• Maintaining brand integrity across all initiatives and communications.
• Collaborating with internal business leaders and Subject Matter Experts (SMEs) to create targeted content for various buying personas and buying stages of the SHI customer journey.
• Supporting Demand Generation and Sales Enablement teams with knowledge and content. 
• Supporting Voice of the Customer activities and working with product teams to ensure continual development of SHI services and solutions.

Qualifications

• 7+ years' experience in the technology industry
• Completed bachelor's degree
• Experience of one or more of the following domains: IT & Software Asset Management, FinOps, IT Lifecycle Services
• Experience of content creation and collaboration with graphic design 
• Excellent copywriting ability

Required Skills

• Outstanding verbal and written communication skills
• Strong project management and organization skills
• Ability to create compelling and exciting messages that help SHI differentiate from our competitors
• Ability to generate content and collaborate on graphic design
• Ability to contribute to the design of effective, high-quality visuals
• Ability to understand audience and adapt communications accordingly
• Ability to work effectively within all levels of an organization, both internally and externally
• Excellent follow up skills with limited management engagement
• Ability to take ownership of assigned workload/projects and follow through to completion
• Time management skills
• Ability to handle a high-volume role and multi-task several projects at once
• Proficiency in entire Microsoft Office Suite

 Preferred Qualifications/Skills:

• Knowledge of all internal SHI systems specifically, Microsoft Dynamics CRM, Power BI and Microsoft Teams
• Experience working with outside media and handling requests for interviews, statements, etc.
• High proficiency with Excel, PowerPoint, and Adobe Creative Suite
• Budget management skills
• Knowledgeable in working in the IT channel

Unique Requirements

• Position may require up to 25% travel
• This is a remote role with occasional travel to offices in Austin/New Jersey or London 

Additional Information

• The estimated annual pay range for this position is $90,000 - $136,500 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
• Equal Employment Opportunity - M/F/Disability/Protected Veteran Status 

Job Wrapping 1#LI-RemoteJob Wrapping 2#LI-AJ15Employment Type: FULL_TIME