Sr. Manager, Brand Strategy (Hybrid)

At Benjamin Moore, we empower our team members to achieve their goals and make a positive impact in our communities. We offer a rewarding and inspiring work environment that fosters creativity, collaboration, and a strong sense of camaraderie. Our culture of excellence and transparency encourages our colleagues to bring their authentic selves and unique perspectives/ideas every day. With 140 years of rich history behind our brand, we know that our people are the driving force behind our success. We believe in investing in our colleagues by offering work-life balance, competitive/ benefits, ongoing learning/continuing education, and skill development. Through a positive and engaging workplace, we facilitate growth, development, and fulfillment for all.
Join us and be a part of a brand that inspires creativity, innovation, and passion in support of locally-owned stores around the world.
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The Senior Manager of Brand Strategy is charged with developing and implementing strategies and processes to establish, maintain and promote Benjamin Moore’s brand identity and image globally. This role is critical to shaping how the brand is perceived in the market and how it sets itself apart from competition. They will oversee brand standards and ensure compliance with the company’s strategy across all channels and segments. They will be also involved in key decisions related to content development and communications plans in order to ensure consistency in messaging across all channels.
Key Responsibilities

• Develop and update brand standards, logos, and processes that guide the visual, audio and copy language of the brand in order to improve brand health and communication.
• Ensure compliance to established standards both internally and externally.
• Develop and refine brand and product positioning in the market to differentiate from competition, including providing guidance on copy development and key messages.
• Ensure that the company’s brand communications are tonally consistent and on message and that its global activities are aligned with its Brand Strategy.
• Consult on, and in some instances, lead development of content cross functionally to ensure accuracy, alignment to overall Brand Strategy, and balance between brand, service, product, and color messaging.
• Conduct regular audits to ensure materials are being produced within the brand’s established framework.
• Identify and execute market research needed to guide Brand Strategy decisions, working with appropriate marketing teams to ensure quality results.
• Actively participate in guiding the development of briefs across organization for proper kickoff.
• Oversee tracking of brand measures and KPI’s to understand the success and impact of initiatives.
• Participate in regular Interagency (IAT) meetings, actively providing brand and strategic perspectives.
• Stay updated on industry trends, emerging technologies, and changes in audience behavior to adapt new positioning and strategies as needed.
• Provide training and communication on all things related to brand.
• Support RFP evaluations as needed.

Required Knowledge & Desired Skills

• MBA preferred but not mandatory
• 8-10 years progressive marketing experience in Marketing Communications, Strategy or Brand Management
• Experienced in setting strategic direction and cascading to tactical plans
• Experienced in team management and comfortable working with employees at all different organizational levels, including senior leadership
• Understands the importance of strategic understanding and alignment at all levels
• Strong interpersonal savvy & team building orientation, with the ability to work cross-functionally
• Good business judgement and ability to make decisions with confidence
• Excellent written and presentation skills
• Strong organizational skills, self-directed, and highly detail oriented
• High-level proficiency with Microsoft Office Suite of products

Compensation Philosophy
At Benjamin Moore, our brand represents excellence, and we strive to provide a comprehensive total rewards package to match. In addition to competitive base salary, every exempt and non-exempt role in our organization is eligible for a performance-based annual raise and bonus in recognition of their efforts that contribute to the success of our organization. We conduct regular pay audits, using both external market data and internal comparisons to ensure that our employees are compensated fairly and equitably. During our annual compensation review, we implement merit, equity, and promotion increases after a full calibration across all roles. We believe that benefits should connect you to the support you need when it matters most. In addition to our monetary compensation package, Benjamin Moore provides a full range of benefits that are personalized to help support you physically, financially, and emotionally, both through the big milestones and in your everyday life.
Diversity, Equity & Inclusion
At Benjamin Moore, we believe diversity of culture, talent, and varying perspectives is key to a collaborative, innovative, and successful business. We are committed to driving change within our organization through purposeful Diversity, Equity & Inclusion (DE&I) efforts, while also focusing on our customers and communities in which we serve. Our DE&I efforts allow each of us to authentically live our corporate values of Openness, Integrity, Community, Excellence and Safety. Our Social Impact programming of strategic local and national partnerships, in-kind donations, volunteerism, and more expands our ability to make a difference in the lives of all of our stakeholders. We hope you will join us and become an advocate for diversity and inclusion here at Benjamin Moore.
At Benjamin Moore & Co, we don’t just accept difference — we celebrate it, we support it, and we thrive because it benefits our employees, our products, and our community. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Benjamin Moore is proud to be an equal opportunity employer.
Student Loan Repayment Assistance Program
Benjamin Moore provides Student Loan Repayment Assistance Program to support eligible active employees who graduated from an accredited post-secondary educational institution. The Repayment Program is intended to contribute to reducing employee’s student loans. The Company follows all rules and regulations concerning the taxability of student loan repayments provided under applicable law.
EOE
Benjamin Moore & Co. is an equal-opportunity employer that is committed to a culture of inclusion and diversity. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law. Our commitment to these principles means all employment decisions are made based on qualifications, merit, and business need.