Sr Digital Product Manager (Remote)

WHO WE ARE

The Hallmark Digital Center of Excellence (DCOE) is pushing boundaries to define and deliver best in class experiences that delight our consumers and serve as the intersection between direct to consumer (D2C) and business to business (B2B) data assets used to deliver enterprise solutions and omnichannel consumer experiences. We are continuously iterating and evolving, digitally transforming while also concepting new product offerings. We're looking for an experienced Product Manager who thrives in fast-paced environments and loves solving complex problems.

WHAT YOUR ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE

The Sr Digital Product Manager works closely with the loyalty, marketing, and analytics business teams to gain a deep understanding of the business goals, consumer experiences, market position and competitive landscape. You will be responsible for multiple related products and services supporting consumer loyalty, national/local marketing. You will work closely with the business, delivery, engineering, and other product teams to drive and champion for holistic and omni-channel consumer experiences supporting the loyalty and marketing business goals. You’ll lead and conduct research and analyze data across multiple sources then use it to drive product decisions and influence across the enterprise. In this role, you will lead the work to deliver new direct to consumer (D2C) loyalty and marketing capabilities and enhanced user experiences – working collaboratively with business and technology partners to deliver best-in-class products, services, and experiences within a variety of technology platforms. You will also maintain oversight of the intersection of D2C and business to business (B2B) data flows and impacts. You will align stakeholders to develop a long and short-term product roadmap supporting the business strategy, prioritize high impact work, define, and negotiate minimum viable product (MVP) and maintain a robust product backlog. Candidates must have strong communication with the ability to condense complex technical concepts into concise non-technical language. They should have a proven track record of leading numerous, concurrent complex projects with multiple business partners, business acumen and the ability to present plans and opportunities with individuals at higher levels in the organization. They must exhibit corporate & interpersonal savvy and confidence leading technical projects under tight budgets and timelines.

BASIC QUALIFICATIONS

• Bachelor’s Degree or 7 years of professional work experience
• At least 4 years’ experience in a Digital Product development environment as a product owner or Product Manager
• Experience with marketing technology and consumer loyalty/engagement business strategies and processes
• Experience with agile development methodologies
• Experience communicating orally and in writing to translate technically complex topics into consumer-centric and business-friendly terms
• Experience leading numerous, concurrent and technically complex products partnering with multiple stakeholders with competing priorities
• Experience in collaboration and creative problem solving to deliver upon business objectives and strategies
• Experience using data to define business value, define priority, and manage trade-offs against competing priorities

PREFERRED QUALIFICATIONS

• 3-7 years of experience in MarTech, loyalty, and/or data product management roles
• Product management experience with Salesforce Marketing Cloud (SFMC), Teradata/Consumer Interaction Manager (CIM), and/or Kognitiv platforms
• Scaled Agile Framework (SAFe) experience

ADDITIONAL DETAILS

• This position is mainly remote, with travel to headquarters in Kansas City, MO at least twice annually.
• The salary range for this job is between $125,000 and $145,000. Salary will take into consideration several factors including location.

Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply.

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

HALLMARK – Because Connecting With Each Other Has Never Been More Important

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.

Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!

When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours.