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Form of workAbout the role:
The Demand Generation Marketing Manager is primarily responsible for driving the strategy and execution of campaigns and channels for assigned markets/teams/solutions with a focus on crafting and executing multi-channel marketing programs, and then tracking and reporting on the results of the programs. The objective is to generate needed volume and quality of opportunities and pipeline.
What you'll be doing:
- Develop marketing programs to generate demand and manage pipeline opportunities in support of direct sales channel(s)
- Reduce broad concepts and business strategies into structured programs, and then execute, project manage, and report on these programs and their success against target objectives
- Research, develop, produce and present comprehensive Demand Generation plans for short and long-term profitable growth
- Strategically utilize marketing tactics in a combined and integrated marketing manner -- including email, web seminars, calling campaigns, live regional events, social media, search engine marketing, content syndication and more - to manage multi-touch and omni-channel campaigns
- Develop the campaigns, execution steps, content requirements, reporting templates, and supporting systems management
- Monitor and assess reach, engagement, market penetration, and product positioning to develop or adjust Demand Generation plans to drive new pipeline
- Collaborate effectively with a wide range of peers and stakeholders in a matrixed marketing organization
- Manage the sales and marketing lead process and productivity initiatives, with familiarity into the supporting systems, including Marketo and Salesforce
- Provide strategy, planning, organization, collateral creation for external events including trade shows, conferences, and seminars
- Communicate and collaborate with all levels of management, other demand marketers, product and content marketers, sales leaders, digital marketing, and other stakeholders and external resources such as creative agencies
What we'll want you to have:
- 5+ years Demand Generation, digital marketing, marketing communications, product marketing, channel marketing or sales roles
- Go-to-market development plan capabilities - including successful launch planning positioning and execution
- Demonstrated results in improving sales pipeline/funnel close ratios
- Experience with marketing automation systems (Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring
- Experience with customer relationship management tool (Salesforce preferred)
- Creative thinking capabilities; Interest/desire to learn and adopt new marketing strategies and tactics
- Strategy, project management, budget management and financial skills
- Strong interpersonal skills; ability to influence others without formal authority and build partnerships within the organization, especially with sales leadership
- Exceptional communication skills. Consistent cross-functional and/or cross-team work is required.
- Experience in digital marketing tactics preferred.
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Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
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The starting base pay is $67,400.00 to $90,700.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.Benefits Include:
Medical, dental, and vision insurance
Remote-first workforce
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program
