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Form of workSr. Campaign Planner, Government Legal
Role Summary
The Senior Marketing Campaign Planner supporting the Government team will be responsible for the planning and execution of marketing activities supporting the objectives developed in strategic marketing plans on a global/regional, segment or product basis. The Government business at Thomson Reuters is a dynamic and growing area of the Thomson Reuters portfolio with many exciting and high-profile initiatives. These initiatives support our Federal, State, and Local government agencies to help them move their missions forward every day. This includes practicing law, ensuring access to justice, ensuring community safety, and reducing fraud and waste of government funds.
Serve as a "connector" and trusted partner across TR Marketing and the Legal Professionals business, partnering closely with cross-functional teams such as brand, content and product marketing to translate marketing strategies into impactful, customer-centric omni-channel campaign plans
Understand Government prospect & customer personas and pain points to inform relevant, personalized campaigns
Develop B2B acquisition, cross-sell, and upsell marketing campaign plans to meet business objectives
Create initiative-specific marketing briefs and plan overviews to drive business impact for the Government Legal business.
Mobilize digital campaign plans with cross-functional teams through thoughtful planning, integration of relevant content and effective translation into demand generation programs and activities
About the Role
As the Senior Campaign Planner, you will:
Key Deliverables:
About You:
You're a fit for the role of Senior Campaign Planner, Government Legal, if your background include:
What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
#LI-DS4
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
Protect yourself from fraudulent job postings click here to know more.
More information about Thomson Reuters can be found on https://thomsonreuters.com.
Role Summary
The Senior Marketing Campaign Planner supporting the Government team will be responsible for the planning and execution of marketing activities supporting the objectives developed in strategic marketing plans on a global/regional, segment or product basis. The Government business at Thomson Reuters is a dynamic and growing area of the Thomson Reuters portfolio with many exciting and high-profile initiatives. These initiatives support our Federal, State, and Local government agencies to help them move their missions forward every day. This includes practicing law, ensuring access to justice, ensuring community safety, and reducing fraud and waste of government funds.
Serve as a "connector" and trusted partner across TR Marketing and the Legal Professionals business, partnering closely with cross-functional teams such as brand, content and product marketing to translate marketing strategies into impactful, customer-centric omni-channel campaign plans
Understand Government prospect & customer personas and pain points to inform relevant, personalized campaigns
Develop B2B acquisition, cross-sell, and upsell marketing campaign plans to meet business objectives
Create initiative-specific marketing briefs and plan overviews to drive business impact for the Government Legal business.
Mobilize digital campaign plans with cross-functional teams through thoughtful planning, integration of relevant content and effective translation into demand generation programs and activities
About the Role
As the Senior Campaign Planner, you will:
- Work collaboratively with central Campaign Planners to understand law firm campaigns and what's applicable for Government audience inclusion
- Manage budget, planning, monitoring, and reconciling spend with focus on strong ROI
- Review regular reports of campaign results, including web analysis and evaluation of KPIs, pulling self-serve reporting for basic performance metrics within our existing tools to make quick decisions to optimize, such as Salesforce, Tableau, Adobe Analytics and Anaplan.
- Present and communicate campaign plans, learnings, optimizations, and ongoing experimentation to cross-functional stakeholders and sales teams
- Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
Key Deliverables:
- Delivery of effective marketing funnel, from marketing qualified lead to closed sale based upon goals
- Delivery of financial targets for the segment
- Deliver sales growth through high lead generation rates
- Ensure customer voice is driving marketing actions
About You:
You're a fit for the role of Senior Campaign Planner, Government Legal, if your background include:
- 5+ years in marketing planning and campaign strategy
- BA/BS preferred
- Leader of omni-channel and digital marketing programming
- Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
- Team player with the ability to foster strong relationships across multiple levels and functions within the organization
- Entrepreneurial 'can do' approach with an adaptable, change-oriented mindset
- Data driven mindset paired with a highly analytical approach
- Experience in a matrixed and agile environment preferred
- Experience leveraging customer insights to drive strategy
- Strong organizational and project management skills
What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
- Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
- Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
- Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
- Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
- Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
- Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
#LI-DS4
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
Protect yourself from fraudulent job postings click here to know more.
More information about Thomson Reuters can be found on https://thomsonreuters.com.
