About the Position:
In this role you will drive strategic AR plans to ensure key analysts at top tier firms are knowledgeable of Netskope's offering, current, and future plans, and the correct analysts are being targeted. In this role, you will be responsible for managing the relationship with Gartner, Forrester, IDC and other analyst firms to increase visibility, and understanding what research, directly and indirectly to Netskope's space, is trending. Understanding key analysts' priorities, Netskope's priorities, and logical overlap, are important to ensure Netskope is viewed as a thought leader and driving innovation in key markets.
Included in the strategic planning and execution, it's critical that key vendor benchmark reports are managed including Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes. Thoughtful planning, coordination, and execution is paramount. The AR leader will be comfortable and agile on early planning and execution to yield success in the outcomes of these pivotal reports. The AR leader will be comfortable to work independently, own and manage AR plans, and work with numerous internal teams including but not limited to Corporate Marketing, Product Management, Product Marketing, PR and Campaign teams. Measurable outcomes are key to success - the AR Leader will help define and measure against those metrics.
The key candidate will be comfortable with a fast-paced cybersecurity company and has the ability to move quickly, make sound business decisions, and always keep Netskope's corporate priorities at the forefront.
The position reports to the VP, Analyst Relations.
Responsibilities:
Drive a strategic AR plan that is in line with Netskope's Corporate prioritiesIdentify key analysts/firms, their relevant research, manage relationships, track progressEstablish and own metrics, including key performance indicators, that reflect AR successDrive the early planning and execution to yield positive results in Gartner MQs, Forrester Waves, IDC MarketScapes - briefings, inquiries, and consulting sessions are keyWork with internal teams to ensure appropriate content is being communicated to analysts early and often and insights are being extracted and communicated Ability to work with all levels and teams within Netskope including the C-Suite; autonomous and independent strategic planning, execution, and communication is a critical requirement for this role
- Ability to identify customer references, nurture those relationships, and ensure these are shared with key analysts
Strong acumen for content creation - working with analysts is not a project management role - it's important to help create content for analysts, provide insight on what works well and what doesn't, and provide internal counsel to stakeholders that interact with analysts from slide content, demos, and talk track; all aspects of analyst interactions are led by the AR leader providing guidance and influence at every turnExternal conference participation - lead the planning and execution of participation at key industry events meeting with analysts, soliciting insight, and advancing Netskope's agenda Work tightly with PR and Campaign/Launch teams to ensure analyst coverage is maximized and continue building market awarenessSupport numerous internal teams that can benefit from AR - help demand generation teams, campaigns, sales, PM, PSM and more
- Execute thoughtful consulting days with key outcomes in mind that help Netskope and empower the analysts
Qualifications:
- 5+ years with direct Analyst Relations experience including Gartner, Forrester, IDC
- 5+ years of experience with a technology vendor
- Exemplifies Leadership qualities including creation, owning, and communicating AR plans with top executives within the Company
- Superior strategic planning and communication skills with various stakeholders including the C-Suite
- Savvy with fostering and nurturing Analyst Relationships and helping key executives be included in those relationships
- Have a mindset of extreme ownership - do whatever it takes to complete a project successfully
- Ability to project manage and be comfortable with multitasking
- Comfortable managing a budget, working with Finance, Procurement, and analyst firms to build, renew and negotiate contracts
- Strong presentation skills and the ability to synthesize complex solutions
- Comfortable working with key software tools including Google Suite
Education and Travel:
- Bachelor's degree/Masters preferred
- 25% Travel (Relevant Conferences/Team Meetings)
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