Sr Analyst Consmr & Mrktplace Insights

Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
You know us as the food and beverage company behind a lot of your favorites like Stouffer's, DiGiorno, Lean Cuisine, Nesquik, Coffee Mate, and Toll House. Across our organization, we're creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day!
At Nestle, the consumer is our True North and we know that taste is #1 for any food product they are choosing. A great tasting product will keep a consumer coming back to the brand for more and this role is uniquely positioned to ensure that the only best products make it to the market.
POSITION SUMMARY:
This position's role is to lead, organize, and maintain quality product testing practices and to serve as the connection between research vendors, product developers, and business teams. Success means developing actionable recommendations to drive consumer preference vs competitors to ultimately earn market share gains.
PRIMARY RESPONSIBILITIES:
Leadership & Consulting

• Serve as the product testing expert by providing thought partnership with the business and R&D
• Lead with curiosity and business acumen to ensure the right questions are being asked and the appropriate research is selected
• Communicate recommendations that inspire and drive change
• Manage custom research studies to guide product success
• Identify efficient testing practices that meet the needs of the business while optimizing spend
• Work with business partners to identify unknowns around which to engineer meta-analyses that inform product I&R
• Use transparent, strategy-aligned criteria to assess the value of projects to the business
• Engage in consumer learning across the category for a holistic view the consumer
• Collaborate with sensory teams to inform recommendations
• Collaborate across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base)
• Redefine medium-value requests and eliminate or outsource low-value requests
• Develop Product Understanding
• Develop a holistic view of our products by understanding product use, product experience and sensory profiles
• Raise the competitive bar through the use of Good Taste (internal competitive comparison) standards, and awareness of competitive activity, including out of home
• Minimize testing redundancies and optimize product opportunities
• Proactively pursue opportunities to leverage learning on high-value topics unseen by business partners and use influence to drive impact
• Seek cross-division learning opportunities

Budget & Vendor Management

• Manage projects within approved budget
• Provide suppliers with access to all information available to ensure intimacy with NUSA
• Build strong relationship with suppliers to motivate above-and-beyond support and true partnership

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

• B.A./B.S. in Marketing, Economics, Psychology, or Sociology required. Relevant research Master's degree or MBA strongly preferred.

EXPERIENCE:

• Minimum of three (3) years of market research experience with budget responsibility - consumer packaged goods company preferred
• Experience in product testing via IHUT or CLT
• Candidate must have statistics and analytics knowledge related to market research
• Candidate must possess a strong drive for results with a passion for the consumer and marketing

Functional Competencies:

• Project Execution - Managing budget, suppliers, research execution, and adhering to deadlines
• Methodology Expertise - Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate
• Self-Development - Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news)
• Knowledge Agenda Development - Identify broad themes or learning gaps for future research based on accumulated knowledge
• Communication - Tailoring content and purposeful communication
• Influence - Active listening, negotiation, persuasion and courage
• Consumer Empathy - Can articulate basic behaviors and motivations of consumers
• Brand Knowledge & Advocacy - Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans
• Nestlé Leadership Framework Key Competencies:
• Proactive Cooperation
• Impact & Convince Others
• Curiosity
• Results Focus
• Innovation

271195
#LI-HYBRID
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
You know us as the food and beverage company behind a lot of your favorites like Stouffer's, DiGiorno, Lean Cuisine, Nesquik, Coffee Mate, and Toll House. Across our organization, we're creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day!
At Nestle, the consumer is our True North and we know that taste is #1 for any food product they are choosing. A great tasting product will keep a consumer coming back to the brand for more and this role is uniquely positioned to ensure that the only best products make it to the market.
POSITION SUMMARY:
This position's role is to lead, organize, and maintain quality product testing practices and to serve as the connection between research vendors, product developers, and business teams. Success means developing actionable recommendations to drive consumer preference vs competitors to ultimately earn market share gains.
PRIMARY RESPONSIBILITIES:
Leadership & Consulting

• Serve as the product testing expert by providing thought partnership with the business and R&D
• Lead with curiosity and business acumen to ensure the right questions are being asked and the appropriate research is selected
• Communicate recommendations that inspire and drive change
• Manage custom research studies to guide product success
• Identify efficient testing practices that meet the needs of the business while optimizing spend
• Work with business partners to identify unknowns around which to engineer meta-analyses that inform product I&R
• Use transparent, strategy-aligned criteria to assess the value of projects to the business
• Engage in consumer learning across the category for a holistic view the consumer
• Collaborate with sensory teams to inform recommendations
• Collaborate across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base)
• Redefine medium-value requests and eliminate or outsource low-value requests
• Develop Product Understanding
• Develop a holistic view of our products by understanding product use, product experience and sensory profiles
• Raise the competitive bar through the use of Good Taste (internal competitive comparison) standards, and awareness of competitive activity, including out of home
• Minimize testing redundancies and optimize product opportunities
• Proactively pursue opportunities to leverage learning on high-value topics unseen by business partners and use influence to drive impact
• Seek cross-division learning opportunities

Budget & Vendor Management

• Manage projects within approved budget
• Provide suppliers with access to all information available to ensure intimacy with NUSA
• Build strong relationship with suppliers to motivate above-and-beyond support and true partnership

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

• B.A./B.S. in Marketing, Economics, Psychology, or Sociology required. Relevant research Master's degree or MBA strongly preferred.

EXPERIENCE:

• Minimum of three (3) years of market research experience with budget responsibility - consumer packaged goods company preferred
• Experience in product testing via IHUT or CLT
• Candidate must have statistics and analytics knowledge related to market research
• Candidate must possess a strong drive for results with a passion for the consumer and marketing

Functional Competencies:

• Project Execution - Managing budget, suppliers, research execution, and adhering to deadlines
• Methodology Expertise - Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate
• Self-Development - Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news)
• Knowledge Agenda Development - Identify broad themes or learning gaps for future research based on accumulated knowledge
• Communication - Tailoring content and purposeful communication
• Influence - Active listening, negotiation, persuasion and courage
• Consumer Empathy - Can articulate basic behaviors and motivations of consumers
• Brand Knowledge & Advocacy - Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans
• Nestlé Leadership Framework Key Competencies:
• Proactive Cooperation
• Impact & Convince Others
• Curiosity
• Results Focus
• Innovation

271195
#LI-HYBRID
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, di...