Specialist I, Public Relations

Job Description

This role will report in-person to our Knoxville, TN headquarters.

The purpose of this job is develop and implement external communications. The role will plan and execute media relations and external communications to inform and promote target audiences about company and brand initiatives.

1. Help develop external communications strategies and plans in support of the company’s goals and objectives

2. Prepare external communication materials; Identify, write and edit communications content

3. Partner with PR agencies to plan and execute media relations activities

4. Support time-sensitive crisis communications including responding to media requests, assisting with media statements, coordinating with stores/internal stakeholders, and preparing sales customer communications

5. Collaborate across departments to create and execute external communications

6. Plan and execute Company and PR activities as needed

7. Prep company spokespersons and develop media materials

8. Serve as Company representative at industry and media events

9. Respond and advise on incoming communication and media requests

10. Report campaign results and develop recommendations

11. Help research and monitor new communications tactics, trending media, company media, and communications content ideas

12. Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level

13. Ensure all activities are in compliance with rules, regulations, policies, and procedures

Qualifications

• Bachelor's degree required
• 2+ years' experience with external/Public Relations experience,
• Experience working within a large, matrixed organization preferred

Specialized Knowledge

• Intermediate Microsoft Office skills

Competencies

• Strong relationship building and influencing skills
• Excellent written and verbal communication skills
• Ability to take initiative, work independently and as part of a team
• Ability to handle sensitive and confidential information ethically and responsibly

Additional Information

Travel

Travel required up to 15%

Physical Requirements & Working Conditions

• General office work requiring sitting or standing for long periods of time
• Able to work evenings and odd hours as needed
• Able to lift 20 lbs.