Address
Form of work
SalaryThe Talent Acquisition department hires qualified candidates to fill positions which contribute to the overall strategic success of Howard University. Hiring staff “for fit” makes significant contributions to Howard University’s overall mission.
Overview: WHUT is part of American Graduate: Jobs Explained, a digital content initiative that leverages public media’s unique local/national infrastructure to expose high school students in our area to tools and resources that will help them discover well-paying, in-demand careers, and industries which may not require traditional educational pathways.
Jobs Explained goals are to:
- Expose teens to in-demand careers and industries identified by the US and State Departments of Labor that provide opportunities for advancement, training, and a livable wage
- Reach teens on the social media platforms where they most frequently consume content, including TikTok & Instagram Reels
- Support the community by addressing local employment needs, with public media WHUTs working as trusted conveners, storytellers, and leaders
- Enhance existing workforce development initiatives and build on the success of previous public media workforce development initiatives;
- Empower public media WHUTs to embrace new production models and digital platforms to create content for, with, and by youth
- Create sustained impact and transformation by connecting students, employers, and workforce development programs
Function:
The Jobs Explained Social Video Specialist will work closely with the WHUT project team to develop, curate, and create videos that inform teens on TikTok and other social media platforms about in-demand careers and career pathways they likely haven’t considered. The emphasis for the WHUT will be on hospitality. The ideal candidate will have demonstrated experience writing, filming, producing, sourcing information, collecting digital assets, publishing, editing digital video and have a deep familiarity with vertical video content. We are looking for someone who is responsive to data and knows how to read and respond to content metrics. If you are an enthusiastic digital content creator who loves public media and has a deep understanding of content that engages young audiences, we want to talk to you.
Essential Functions:
- Collaborates with the project team to coordinate the development, production, and delivery of TikTok/Reels content supporting the overall goals and objectives of the initiative
- Produces at least 3 TikTok/Reels videos each week that adhere to project templates and appeals to youth audiences
- Creates content for Social Video-forward platforms
- Creates, maintains, and consistently uploads content to the WHUT’s TikTok channel and Instagram page
- Identifies emerging trends, opportunities, and influential content creators on TikTok/Instagram focused on careers, jobs, and pathways to employment
- Attends weekly meetings with partner WHUT Social Video Specialists to share successes, best practices, and advice
- Provides internal updates on performance metrics and assists in drafting regular updates and reports for project funder.
Requirements:
- A minimum of two (2) years working in digital video production or social media content creation, but candidates with demonstrated success but less experience will be considered
- Social media-savvy with other social media platforms (Facebook, Instagram, YouTube, etc.)
- Creative thinker who can look at current platform trends and find innovative ways to tell a story in a digital video
- Ability to provide samples or a portfolio of created social media video content
- Ability to work with individuals at all levels within the organization
- Superior organizational, interpersonal, and oral/written communication skills
- Strong planning, adaptive, and problem-solving skills
- Superior writing and copy-editing skills, ability to self-edit your own work
- Proficiency in Google Analytics, Google Docs, Google Drive and MS Office (Word, Excel, PowerPoint), and Adobe Creative Cloud (Photoshop, Premiere, etc.) and Microsoft Office
- Strong understanding of digital metrics/KPIs.
Applicants with experience in content production for young people, promotions, digital design, education, or social improvement projects are strongly encouraged to apply.
The selected applicant may be occasionally required to participate in evening and weekend events
