Social Media Specialist

Job Summary
Social Media Specialist: The Social Media employee will maintain and grow our company's Social Media networks. The Social Media employee will update social networks and curate content to gain new followers. You will also create new social marketing campaigns, build brand recognition, and manage all published company content. While working with web analytic tools to track campaign progress and researching industry trends, you will maintain an active social presence and reply to customer inquiries. A successful Social Media Specialist will collaborate with Leaders to align company messages, promotions, and goals.
Focus

• Promote, work, and act in a manner consistent with the Mission of the Range Cafe:

Range Cafe's mission is to enrich the lives of our guests, our employees, and owners. We do this through superior quality food and beverages, legendary hospitality, sales growth, cost controls and treating our employees like family. We believe that our employees are our most important resource, and our success depends upon creating and retaining a staff capable of delivering an exceptional dining experience to every guest, every time.

• Promote, work, and act in a manner consistent with the Core Values of the Range Cafe:
• HOSPITALITY FROM SCRATCH A hospitable environment should always feel natural, never forced. Kindness and compassion are the building blocks of our workforce.
• GUEST AMAZEMENT From the moment a guest walks through our doors to the moment they leave they should be wowed.
• ORDINARY FOOD DONE EXTRAORDINARILY WELL We pride ourselves on the ability to take simple, quality ingredients and create a fantastic dining experience
• INSPIRED EMPLOYEES Our employees are excited to be a part of our team because we work hard on creating a hospitable environment. Happy employees make happy guests.
• COMMUNITY GENEROSITY Our community allows us to thrive. By giving back, our strength in our community grows.

Summary of Social Media Specialist Responsibilities:

• Develop and implement Social Media brand strategies, campaigns, and plans to build brand/company awareness
• Oversee day-to-day management of Social Media campaigns and ensure brand consistency and accuracy
• Create, maintain, and grow new and existing social networks, including YouTube, Instagram, Google, Facebook, TikTok and others.
• Reply to, or properly direct, guests needing assistance who reach out through our Social Media outlets.
• Manage company marketing calendar that aligns with social updates
• Monitor Social Media progress using web analytic tools
• Incorporate optimization strategies, analyze data, and research best ways to increase traffic
• Review success of campaigns and develop ways to improve
• Plan paid Social Media advertising strategies and budgets
• Secure new media partnerships
• Drive engagement with Social Media influencers
• Resolve customer issues through Social Media
• Create engaging written and visual content for blog
• Research new media platforms, trends, and industry opportunities
• Provide feedback from Social Media trends and research; relay it to business strategists
• Write effective, concise copy for multiple platforms, websites, and social networks.

Social Media Specialist Requirements:

• Proficient verbal and written communication skills
• Social media marketing experience
• Ability to develop a Social Media strategy for the Range Cafe
• Understand how to measure the ROI and the success of a Social Media campaign

• Requirements

Required Skills/Abilities:

• Proficient professional leadership skills.
• Proficient interpersonal skills with a focus on internal and external hospitality.
• Proficient time management skills.
• Proficient organizational skills and attention to detail.
• Proficient knowledge of Social Media platforms.
• Proficient with Microsoft Office.
• Proficient with photography and Adobe Suit and/or other relevant photo editing software.
• Proficient with video editing software

Physical Requirements:

• Work a 20-hour week.
• Prolonged periods of standing and walking.
• Must be able to lift 25 pounds.