Social Media Lead

Company	G&A Museum OperationsSee more
Address	Mantua, NJ
Form of work	Full-time
Salary	$65,000 - $90,000 a year
Category	Sales/marketing

Job description

One of the most anticipated museum openings in the world

--Smithsonian Magazine

Job Title: Brand Social Media Lead

Organization: G&A Museum Operations Mantua LLC, operating at the Edelman Fossil Park & Museum of Rowan University in Mantua Township, NJ

Position Overview: “Discover the Past. Protect the Future.” This is an opportunity to grow with a young, vibrant, and purpose-driven world-class organization. The Social Media Lead is responsible for partnering with an external agency to set EFM’s Social Media strategy and build internal capability. This includes writing engaging, creative copy and developing video content for EFM’s marketing and Social Media channels. This individual will act as the Museum’s personified voice, crafting a unified approach to copy across all Social Media and marketing channels for the various promotions, programs, retail efforts and all other copy needs. Reporting to the Director, Marketing & Growth, this position plays a pivotal role in preparing the museum to open and advancing our mission to “discover the past and protect the future.”

Major Tasks and Responsibilities:

Set Social Media Strategy in partnership with an external agency. This includes defining pitch angles, building a test & learn plan to optimize Social Media platforms & creative execution, setting social budgets, and aligning communication objectives to EFM’s mission & purpose.
Define EFM grand opening/ launch Social Media plan in partnership with PR agency and key internal & external stakeholders.
Works within the EFM’s brand standards to develop a strong, unified voice and editorial calendar for EFM’s Social Media channels.
Develops Social Media video content, from idea generation to storylines to publishing. Works with the EFM’s Programming team to coordinate the filming and editing of social videos to create content for Instagram, TikTok, Facebook, Snapchat & Linked In.
Analyzes metrics from Social Media channels to report on performance and inform future content & paid Social Media.
Executes community engagement including monitoring social platforms and travel reviews (e.g. Yelp, Tripadvisor, etc) and directly engaging with consumers.
Works cross-departmentally to create storylines for short-form and long-form video to be used on Social Media, online and onsite.
Drafts copy as needed for the Museum’s eblast schedule, website, promotions, retail store, programs and onsite signage.
Assists with the creation of both general awareness and targeted advertising campaigns.
Collaborates with the in-house Graphic Designer, Programming & Growth teams to brand new retail products and initiatives.
Uses best practices of SEO and the organization’s website analytics when creating copy for the website.
Brainstorms and implements new and creative opportunities for the Museum’s Social Media, product development and website.
Collaborates with key partners, influencers, and external agencies to create and utilize user-generated content.
Assists with other digital marketing tasks such as managing and publishing to Social Media accounts, updating website content, providing reports, and other administrative tasks as assigned.
Provides live Social Media updates for key Museum events, to include photos and videos shot and edited as needed using on-platform and mobile app tools.
Immerses themselves in scientific culture, current events and pop culture.
Possesses a strong understanding of the Museum’s brand and presence across all print, web, and Social Media platforms.

Experience / Qualifications / Requirements

BS or BA degree required in Communications, Marketing, Journalism, or a related field.
A minimum of 3 years-experience in copywriting and content creation
A portfolio of previous work that demonstrates writing strength.
Ability to copy edit one’s own writing and writing submitted to the marketing department to adhere to the Museum’s style guide.
Experience working with scientific content a plus.
Ability to edit and produce videos for Social Media use.
Understanding of current and developing Social Media and video content trends
Experience managing Social Media accounts for an organization and proficiency in Facebook, Instagram, TikTok, Snapchat and YouTube
Outstanding organizational and time-management skills with the ability to write under deadline.
Exceptional leadership and management skills, with the ability to engage a diverse range of individuals in matters of vision and strategy, as well as day-to-day workplace issues.
Passion for creating a world-class museum that is unrivaled in content and recognized for a truly outstanding guest experience.
Enthusiasm for working in an organization where change is frequent, structure is evolving, and flexibility, teamwork, and good humor are absolute necessities.

Work Setting:

Museum headquarters is in the stunning new Edelman Fossil Park Museum. The headquarters suite features a reception area, private offices, a large open office area, three conference rooms, a kitchenette, team lounge, and outdoor patio, situated by a 4-acre lake.
This is a full-time, on-site position with G&A Museum Operation, LLC, based at the Edelman Fossil Park & Museum, in Mantua Township, NJ
The role may require occasional evening or weekend work for special events or meetings.
Occasional travel may be necessary.
Working outdoors, on occasion, for events and other functions is required.

Start Date: ASAP

How to Apply: Interested candidates are encouraged to submit their resume and a cover letter detailing their relevant experience and qualifications to careers@ga-museumoperations.com. Please include "Graphic Designer" in the subject line. Applications will be accepted until the position is filled.

About Leadership

Dr. Kenneth Lacovara, Founding Executive Director, has unearthed some of the largest dinosaurs ever to walk the earth, including the massive 65-ton Dreadnoughtus, which appeared in the recent film Jurassic World: Dominion. He is a recipient of The Explorers Club Medal, the highest honor in exploration. He is a TED speaker, recipient of a Nautilus Book Award, co-recipient of a Telly Award, and author of the bestseller, Why Dinosaurs Matter (Simon & Schuster.) His research has been featured three times in Discover magazine’s 100 Top Science Stories of the Year, and he has appeared in over 20 television documentaries. He is the former founding dean of the School of Earth & Environment of Rowan University. He founded the Green Jobs Academy, which helps workers retool for careers in green energy and other sustainable fields. And he serves on the Scientific Advisory Board of Colossal Biotechnology, a CRISPR-based company endeavoring to resurrect the wooly mammoth and other recently extinct species.

Kelly Stoetzel, Managing Director, has spent most of her career working with impact-driven organizations to share knowledge and ideas through content and experiences; and to build, grow and nurture the communities around them. She was one of the first employees of TED, and was instrumental in its growth from a single annual conference into the media brand it is today. For nearly 18 years, she led curation and planning for TED’s global conferences and events. She has produced and/or hosted stage programming for other education and idea-focused organizations, including WIRED, the National Academy of Sciences and the Nobel Foundation. During its pandemic-era boon, Kelly oversaw thought leader programming on the social audio platform, Clubhouse. She serves on the Boards of Directors of the Amy Krouse Rosenthal Foundation and the Fortis Society, and on the Advisory Board of LabX, a communications engagement program of the National Academy of Sciences.

Heather Kang, Director, Marketing and Growth Heather Kang is a CMO/ President/ eCommerce & Digital Executive in the consumer-packaged goods sector. She is a growth and demand strategist, driving digital transformation & business impact in Fortune 500 companies including Stanley Black & Decker, Mars Wrigley and McCormick & Company. Heather pioneered breakthrough initiatives including Direct to Consumer, Owned Digital Properties, Global Content and the strategic prioritization of Global eCommerce retailers. She is well known for building highly engaged, global cross-functional teams bridging Sales, Marketing, Consumer Insights & Technology. Most recently, Heather was Chief Marketing Officer & President, International eCommerce for Stanley Black & Decker’s Global Tools and Storage division. In her 13-year tenure at Mars Wrigley, Heather pioneered eCommerce in North America and subsequently built the first global eCommerce community, collaborating across 16 countries to drive 30%+ annual growth by shifting organizational mindset & embedding new digital capability.

About the Jean & Ric Edelman Fossil Park & Museum

The Jean & Ric Edelman Fossil Park & Museum of Rowan University will transform lives by providing a unique opportunity to explore a remarkable site of scientific wonder. Visitors will embark on a personal, hands-on voyage of discovery in an extraordinary setting that bears witness to one of the most momentous events in our planet's history. By opening a window to the past, we imbue visitors with the thrill of scientific discovery as they develop a new appreciation for the preciousness of life that sustains our world today.

The museum under construction will become a one-of-a-kind destination that both educates and entertains. The local community will gain a world-class cultural institution that will attract visitors from across the country and around the globe. The fossil park and museum will energize economic development in the region, elevate the prominence of Rowan University, and foster pride of place for Southern New Jersey.

Globally Important Research: At the Jean & Ric Edelman Fossil Park & Museum, visitors travel back in time to when dinosaurs ruled New Jersey. Sixty-six million years ago, an asteroid struck the Earth, wiping out the dinosaurs and 75% of species. The fossil park’s 4-acre fossil quarry, set into a 65-acre property, is providing scientists with the best view ever into this pivotal, calamitous event that ended an Earth era, paving the way for the modern world as we know it. Over the past 13 years, fossil park founder, Dr. Kenneth Lacovara, and his team, have unearthed over 100,000 fossils from a 66-million years old bonebed in the quarry bottom, and have cataloged over 100 fossil species.

A Rich Heritage: Surprising to many, New Jersey boasts a rich heritage of fossil discovery. In 1858, Hadrosaurus, the world’s first discovered nearly complete dinosaur, was found in Haddonfield, New Jersey. In 1866, the world’s first discovered tyrannosaur, Dryptosaurus, was unearthed just a mile from the fossil park. (T. rex, found in Montana, would come later in 1905.) Many other new species of ancient creatures have been discovered in New Jersey, from Cretaceous beds running from Freehold southwest through Swedesboro. Although dinosaurs were first recognized from fragmentary remains in England, southern New Jersey can rightfully claim its place as the cradle of dinosaur paleontology.

The Thrill of Discovery: Hands-on, authentic discovery is at the core of the Jean & Ric Edelman Fossil Park public experience. Above the research layer, there are areas designated for public digging. Nearly every child or grownup who visits the quarry to dig for fossils, finds a 65-million-year-old fossil, with their own hands, that they get to take home. Over and over, this has been a transformational experience for people. When they make a personal connection between themselves and deep time, and the place where they live and the Earth’s ancient past, they never again see the world, or their place in it, in quite the same way. Children seem to understand the authenticity of the experience. The shark tooth or ancient clam that they may dig up, is a real discovery. At that moment, they become explorers, voyagers, authentic discoverers—an experience that can set them on a new path.

Sustainability: The core concept behind the Jean & Ric Edelman Fossil Park Museum is that we must learn from Earth’s deep past to guide our way into the future. The extinction of the dinosaurs serves as a cautionary tale for the multiple, simultaneous existential crises we face today. In the Hall of Extinction & Hope, visitors will confront the alarming facts about the unfolding climate and biodiversity crises. And they will learn why there is hope in the battle to save Earth’s atmosphere and biosphere, and that we all must act now to create the future that we all wish for our posterity. Finally, through a personalized RFID system, visitors will connect with sustainability programs and organizations, giving them a sense of agency and avenues through which they can make a positive difference.

Carbon Net-Zero and Sustainable Construction: The Jean & Ric Edelman Fossil Park Museum will be an all-electric building, deriving its energy from photovoltaics and geothermal heating and cooling. Upon opening, the museum will be New Jersey’s largest carbon net-zero facility. Further, construction is underway using reduced carbon concrete, bird-safe glass, and large amounts of embodied carbon contained within sustainably raised accoya cladding and wood-fiber-lamination beams.

At Edelman Fossil Park & Museum, we treasure the diversity of our planet's history and are committed to reflecting that diversity in our team. Edelman Fossil Park & Museum is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law.

Job Type: Full-time

Pay: $65,000.00 - $90,000.00 per year

Benefits: