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Form of work **We are actively considering applicants from the following markets: D.C Metro, Boston, New York, Chicago, or Texas**
CrossCountry Consulting is seeking an experienced, versatile Social Media Lead to manage our corporate presence across platforms and drive the overall strategy and execution.
In this role, you will help develop, implement, manage, and measure the Social Media and digital communications strategy on our Social Media channels, including LinkedIn, Instagram, Facebook, YouTube, and X (Twitter), to increase our online presence as well as support the promotion of key marketing initiatives, content and campaigns, and other corporate priorities.
The ideal candidate will be a skilled, creative storyteller with a passion for Social Media. This role will help to support building a strong corporate brand and create an overall strategy that will engage, connect, and inspire our followers and other target audiences.
What You'll Do:
- Working with the team, create and implement a robust Social Media strategy that aligns with the overall corporate marketing and communications strategy
- Develop and implement a monthly editorial calendar and Social Media campaigns to help build brand awareness and support targeted marketing initiatives, corporate announcements, recruiting, DE&I programs, etc.
- Create compelling written and visual content to engage audiences and generate ideas to increase audience engagement
- Design graphics and create short videos for social content
- Define KPIs for Social Media overall and campaigns; analyze key metrics and adjust strategy as Social Media evolves
- Design and manage an employee advocacy program through social
- Interact with users and respond to Social Media messages, inquiries, and comments
- Monitor SEO and user engagement and suggest content optimization
- Work with the Digital Marketing manager to create paid campaigns across platforms
- Use Social Media marketing tools such as Hootsuite
- Keep up to date on the latest Social Media best practices and technologies
What You'll Bring:
- Bachelor's degree in Communications, Marketing, Advertising, Graphic Design, or Public Relations (or a related degree)
- 5+ years of experience in Social Media for B2B and using it to drive brand awareness and engagement
- Expertise in Social Media best practices, strategies, and KPIs
- Excellent attention to detail, including with post copy, hashtags, links, adherence to brand guidelines, etc.
- Strong communicator and collaborator, including with leadership and cross-functional teams
- Ability to work independently to manage all Social Media activity and platforms through effective project management
- Strong analytical and problem-solving skills to design and implement strategic and creative improvements and adjustments
- Confidence and enthusiasm to learn and contribute as part of a growing team and company
- Experience designing and running an employee advocacy program a plus
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CrossCountry Consulting is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants regardless of their race, color, religion, age, sex, national origin, disability status, pregnancy, genetics, sexual orientation, protected veteran status, gender identity or expression or any other characteristic protected by federal, state, or local laws. We encourage and welcome candidates from diverse backgrounds to apply and will consider all applicants based on their qualifications, skills, and experience. We embrace and value our individual experiences, capabilities, talents, and perspectives by fostering and promoting a culture of diversity, equity, and inclusion.
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