Job Description
- Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing Shopper Marketing campaigns and strategies to drive creative solutions.
- Drives brands with shopper insight-led strategy and shopper activation plans with select customers using both in-store and digital (Omnichannel) executions along the shopper’s path to purchase in the given category/retailer.
- Understands brand and retailer strategies/objectives and partnering with customer teams to develop and execute integrated customer business plans.
- Partners with cross functional teams including, but not limited to: Brand Marketing, Customer Teams, Customer Strategy, Shopper Insights, Visual Merchandising, Category Management, Creative Solutions, Digital Activation, Media Services, and Legal & Regulatory.
- Develops and manages creative process and obtains approval of programs, claims, and assets across various shopper activation tools.
- Develops clear creative briefs for internal and 3rd party vendors/agencies for creative and/or campaign development to enable successful execution.
- Manages and tracks programs with allocated budget.
- Develops critical KPIs for every program and performs post-analytics on programs to understand ROI/ROAS and other key learnings to improve efficiency and effectiveness of future programs.
- Responsible for execution of the 5 P’s of marketing..
- Collaborates cross-functionally to conduct market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
- Conducts pricing research and analysis to ensure competitive product pricing.
- Maintains knowledge of trends and developments in the market; identifies needs for new products and makes recommendations to leadership.
- Manages budget and return on investment (ROI) for all Shopper Marketing initiatives.
- Collaborates and leads cross-functional communication with Sales and Marketing teams in support of Shopper Marketing initiatives across the US.
- Composes, develops, evaluates, and conducts training on Shopper Marketing activities, strategies, and policies; in addition, oversees integrated retail marketing calendar, including trade shows.
- Collaborates, participates in, and coordinates promotional activities or trade shows.
- Develops and present strategies for retail clients for marketing and promotions, with the goal of generating retailer support and superior execution of programs in-store.
- Works directly with retail partners on the development of promotional programs, loyalty card promotions, and CPG app-based platforms (i.e. ibotta, Instacart, etc.).
- Identify and develop necessary visibility tools including point of sale, racks, shelving and all assets to increase brand presence, market share and improve customer experience in-store.
- Prioritizes vendor selection to ensure the company is receiving maximum benefit for its investment in the delivery of retail marketing promotions and activities.
- Manage and track all coupon and redemption activity/promotional discounting programs
- Assist brand team with product launch plans, and brand education for sales team and distribution partners
- Travel <10%
- Performs other duties as assigned.
- A minimum of 3-5 years of experience in the CPG retail industry with a demonstrated track record of effective Shopper Marketing management or brand management, VMS preferred.
- Natural channel experience required.
- Self-motivated and strong analytical / problem-solving skills.
- Desire to learn more about all aspects of the VMS Category.
- Strong understanding of the retail brick and mortar business and the drivers of the business.
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong project management and leadership skills.
- Ability to create, implement, and monitor budgets.
- Thorough understanding of principles and methods used to promote, display, and sell products and services.
- Proficient with Microsoft Office Suite, Google Suite, and other related software.
- Must be able to exert up to 10 pounds of force occasionally or a negligible amount of force frequently or otherwise move objects,
- This role involves sitting most of the time, but may involve walking or standing for brief periods of time.
- Competitive compensation, commensurate with experience.
- Sick time.
- Paid company holidays.
- Flexible vacation.
- Medical, vision, and dental (USA).
- Flexible Spending Account - FSA (USA).
- Company matched (4%) 401k (USA).
- Employee and immediate-family discount on all products (upon 60 & 90 days of employment).
About MaryRuth's:
We are a fast-growing startup with a small, unified team that has a lot of fun and a big drive to change the world through our products. We are primarily an E-commerce, health-conscious company with a focus on creating vegan and organic vitamins and supplements for everyone.