SEO Specialist

TopRank Marketing is looking for an SEO Specialist who is passionate about digital marketing and driving results for Fortune 500 clients, with the ability to plan and execute SEO strategy and tactics on behalf of a book of clients.

This role is 100% remote, with little to no travel required.

Essential Functions:

Support SEO Strategy Development

• Support the development of search strategies aligned with client program objectives and actionable within scope.
• Develop tactical plans aligned with overall program and search strategies, and executable within scope. This may include the identification of target keywords, published pages to optimize, technical actions to prioritize, or internal linking strategies.

SEO Tactical Execution

• Conduct research to develop data-driven, informative keyword glossaries that inform content planning, optimization and development.
• Provide inputs to the client and content team for opportunities to optimize existing content for performance in search.
• Implement link building strategies
• Conduct technical audits and develop tactical recommendations to implement recommendations aligning with best practices.
• Provide inputs for the development of net new content aligning with client strategy and objectives.
• Develop and review results reports to document insights and account for them in your ongoing work.

SEO Quality Assurance

• Provide inputs to and quality checking for work executed by search vendors, including keyword research, on page optimizations, technical optimizations and accurate implementation.

Client Consultation

• Maintain a deep understanding of the client's product, personal pain points, and goals as they apply to a program or specific deliverables.
• Surface opportunities to improve client results as you become aware of them
• Present in client meetings on relevant deliverables in a way that demonstrates value and ties back to program objectives.
• Ensure client satisfaction by monitoring and addressing risk points, flagging needs for workflow refinement, and adhering to TopRank Marketing quality standards.

Team Consultation

• Communicate with colleagues and clients in a professional and productive manner.
• Collaborate with the team on deliverables, brainstorms, and problem-solving.

Active engagement in SEO and Search community; keep current on trends and best practices.

Required Qualifications:

• Fluent in the English language, exceptional grammatical understanding, and ability to communicate effectively verbally and in writing.
• Able to clearly communicate both verbally and in writing regarding SEO, marketing strategies, and tactical recommendations.
• 2-3 years of experience working in an SEO role
• Familiarity working with SEO tools, such as Google Analytics, Adobe Analytics, SEMRush, Google Search Console, MajesticSEO, Screaming Frog, etc.

Preferred Qualifications:

• Bachelor’s Degree or higher in Marketing, Communications or Computer Science/IT (or years of experience in commensurate).
• Agency experience also preferred to manage the multiple priorities of a variety of clients.