SEO Specialist

Ayers Basement Systems is seeking a PPC Specialist/Paid Search Specialist who will be responsible for supporting the digital team with administrative digital tasks and execution of campaigns. This person will help with tracking, tagging, analyzing metadata, updating reports, working with vendors, managing media budget, and organizing project timelines. This person will manage Paid Search, Paid Social, Display & Video Advertising, Google Ads, LinkedIn Ads, A/B Testing, working with paid media vendors for TV and Radio.

What you’ll get:

• Health, Dental, and Vision Insurance
• 401k with company match
• Paid time off
• Paid Holidays
• Company provided Laptop
• Life insurance
• Employee Assistance Program

What you’ll need:

• A 4-year-degree in Marketing, Business, Communications, Computer Science, Information Technology, or any technology-related field or 2-3 years of related experience.
• 2-3 years of experience in Paid Media, Digital Marketing, Paid Search, or PPC Advertising Background with Facebook Insights, Google Ads, Google AdWords, Google Analytics, AB Testing, Excel, Facebook Ads, Campaign Planning, Digital Marketing, Paid Media, Paid Search.
• Experience implementing and managing paid search campaigns
• Ability to work within deadlines and multi-task and prioritize projects
• Detail-oriented; time management skills; self-motivated; problem-solver
• Proficient in Microsoft applications such as Outlook, Excel, PowerPoint, etc.
• Basic level of programming knowledge a plus
• Advertising agency experience preferred

What you’ll do:

• Make recommendations for digital media channels; including but not limited to paid search, display, social, and video to achieve company objectives
• Conduct keyword research, trend analysis, quality score management, competitive metrics tracking, ad copy creation, bidding, and content optimization
• Maintain and monitor important account metrics including but not limited to: keyword bids, daily and monthly budget caps, negative keywords, audience targeting
• Provide campaign performance reporting and analysis to clients including, generating reports, calculating, and measuring Key Performance Indicators and providing actionable performance insights sometimes upon request
• Provide clear communication with digital team, address any issues/concerns
• Troubleshooting and testing new ideas for lead generation tactics
• Stay apprised of industry trends and best practices across all paid media platforms

Are you looking for a new career? A place to go that is more than just a job? A place you can be trained in something new? Are you looking for growth opportunities unmatched by any other construction companies in the industry? Well you've come to the right place!
 

Ayers Basement Systems is looking for hard working, dependable people with positive attitudes who are interested in being part of a rapidly-growing residential construction company specializing in waterproofing basements and improving the structural integrity of our customers homes. Here at Ayers, we do things a bit different. Our mission is to COMPLETELY REDEFINE our industry. What does that mean for you? It means that we strongly believe in investing in our employees so that they have the tools, knowledge and opportunity for growth to be successful in their roles and feel fulfilled knowing that the work we do leaves our customers saying "Wow!"
 

Ayers Basement Systems is an equal opportunity employer.

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