Job Description
Responsibilities:
- Conduct thorough SEO audits for our websites to identify areas of improvement.
- Perform keyword research to guide content teams in creating optimized content.
- Analyze website traffic and user engagement metrics to identify trends and recommend solutions.
- Implement on-page and off-page SEO strategies, including link-building, social media strategy, and content marketing.
- Collaborate with the content and web development teams to ensure SEO best practices are followed.
- Stay updated with the latest industry trends and algorithm updates to adjust strategies accordingly.
- Monitor and report on search rankings, traffic, and other SEO aspects.
- Work with marketing team to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Bachelor's degree in Marketing, Information Technology, or related field.
- Proven experience as an SEO Analyst or similar role.
- Excellent understanding of search engine algorithms and ranking methods.
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
- Knowledge of keyword research and data mining tools.
- Strong analytical skills, with the ability to analyze data and understand metrics.
- Ability to work within a team and independently.
- Strong organizational and project management skills.
- Excellent verbal and written communication skills.
- Preferred Qualifications:
- Experience with A/B testing and other testing metrics.
- Knowledge of HTML, CSS, and JavaScript.
- Experience with content management systems (e.g., WordPress, Shopify).
- Google Analytics
- Google Tag Manager
- Google Ads
- Content management system (Sitecore Preferred)