Address
Form of workThe Role
Serve as the Strategy lead across the healthcare practice business for large volume accounts.
Create and facilitate agency and client ideation sessions and trainings relevant to strategy, brand positioning, and creative direction.
Coordinate Integrated Solutions with account teams from RFP to program design to steward new business process.
Create and launch corporate and brand-level narrative workshops for healthcare clients.
Prospect for new business leads via attendance and engagement at industry events and professional network.
Oversee the design and execution of research methodologies to deliver data-driven insights that shape business recommendations.
Work with global teams to develop market-specific strategies and rollouts.
Liaise with HR teams to identify and develop talent, including onboarding, training, annual reviews; and with account teams to plan against infrastructure grid, resource staffing, and finance.
Set strategy for the North America's Healthcare practice thought leadership approach, inclusive of white paper development, and content calendars across industry trades and social channels.
Continued development of new client offerings including Health Equity capability, Annual Trends Report, Brand Reputation Tracking to service unaddressed client needs.
Partner with executive-level leadership on recommendations for Client Manager Program, BCW Mentorship programs, People Promise Committee, and Community and Purpose Think Tanks.
Manage and monitor staffing and business activities to ensure financial health and profitability of team, collaborating with operations and finance on regular basis.
40 hrs/week, Mon-Fri, 8:30 a.m. - 5:30 p.m. $300,000/yr.
Experience that contributes to your success:
Master's degree or foreign equivalent degree in Business Administration or a related field, and 3 years of related work experience.
Must have 3 years of experience with/in:
- Business consulting within Public Relations or Marketing developing expertise across a variety of healthcare/pharmaceutical sectors and stakeholders;
- Aligning business goals across geographic markets, understanding local and global implications on drug launches, campaigns, and communicating to different patient populations;
- Leading teams across disparate functions including creative, research, strategy and content
- Manipulating large data sets and relational databases for analysis and strategic recommendations
- Conducting primary and secondary research within qualitative and quantitative methodologies: including regression analysis, social listening, focus groups, survey design, audience segmentation, and ROI analysis; and
- Using research and data analytics platforms to inform insight generation and strategic recommendations such as Bloomberg, Cision, Brandwatch, Factiva, Forrester, or Qualtrics.
- Up to 5% domestic and international travel required.
Perks of working at BCW:
- Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year's Day.
- 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care.
- Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
- 401K Savings and Investment Plans
- Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
- WPP Employee Discount Program based on client roster
- Career growth opportunities through continued education, training & development courses, and BCW's Career Pathing program.
- Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
- More information on benefits can be found here.
About BCW:
BCW is part of WPP's global, multi-faceted, multi-talented creative engine, with access to countless opportunities to grow.
BCW's commitment to moving people starts with our employees. You'll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We're committed to moving our people forward in their careers and helping them grow as people and professionals.
We wholly believe that our diversity is our strength and feeds the creativity critical to success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+ spectrum, differently abled and veteran communities.
For more information, visit bcw-global.com.
BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.
Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
