Senior Technology, Data & Application Consultant

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Definition

Works between marketing teams and technical teams to lead strategic development and adoption of marketing technologies and processes.  This role typically has moderate-expert level expertise on marketing technologies, marketing data, and digital marketing acumen. 

Responsibilities:

• Develops strategies related to marketing technologies and digital marketing process excellence to improve marketing performance.

• Leads efforts in developing marketing technology roadmaps based on business requirements and marketing performance measures.

• Leads creation, analysis and validation of business requirements, translating them into detailed functional requirements and user stories, and defining acceptance criteria and test cases across moderate to complex needs. This includes creating user stories, defining dependencies, impacts and acceptance criteria, and obtaining requirements sign-off from requesting business partners.

• Consults with marketing teams with the usage of marketing technologies to improve marketing performance to achieve business objectives.

• Is a deep subject matter expert in the development and delivery of content for marketing technology, marketing data and digital marketing process adoption.

• Represents the business in marketing technology and/or data planning meetings, road mapping, reveals, and retrospectives. In addition, responsible for creating, maintaining, prioritizing, and communicating the marketing technology backlogs based on business requirements.

• Leads medium to large projects, with moderate to high complexity related to marketing technology and/or data development and adoption.

Skill Descriptors

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Extensive Experience: 
•    Facilitates creation of the 'right' products and services to resolve customer business issues.
•    Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.
•    Advises others on creating customer focused environments in various scenarios.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Level Working Knowledge: 
•    Shares ideas and is open to other opinions and views.
•    Analyzes own assignments and work environment for creative changes.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Working Knowledge: 
•    Delivers helpful feedback that focuses on behaviors without offending the recipient.
•    Listens to feedback without defensiveness and uses it for own communication effectiveness.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Level Extensive Experience: 
•    Communicates to clients regarding expectations of all parties.
•    Participates in negotiating the terms of the business relationship.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Level Extensive Experience: 
•    Advises others on the assessment and provision of all technical solutions.
•    Engages appropriate subject matter resources to effectively resolve technical issues.
•    Mentors others to enhance their technical competence and its application to achieve more effective technical solutions.
•    Coaches others in promoting, defining, analyzing, and providing superior technical solutions to business problems.
Strategic Thinking: Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Level Working Knowledge: 
•    Implements the group's go-to-market strategy.
•    Raises awareness of potential strategic alliances and partnerships.
•    Explains elements of the strategy to others and encourages questions.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Level Working Knowledge: 
•    Works with vendors to assure that products or services are delivered to time and quality specifications.
•    Provides feedback on vendor performance to responsible contract administrators.
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
Level Extensive Experience: 
•    Works with external vendors (search engine vendors, social media vendors, etc.) on how to market products and services better.
•    Oversees the implementation of digital marketing programs within assigned region(s).
 

Desired Qualifications:

• Bachelor's Degree or equivalent work experience

• Ability to manager multiple projects simultaneously

• Working with multiple dealers and/or customers

• Technical background with understanding of systems and how they interact

• Data Architecture experience is a plus

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Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

January 30, 2024 - February 9, 2024

Any offer of employment is conditioned upon the successful completion of a drug screen.   

EEO/AA Employer.  All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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