Senior Specialist Paid Social

Company Description

Headquartered in Southern California, Skechers has spent 30 years helping men, women and kids everywhere look and feel good. Developing comfort technologies is at the foundation of all that we do—delivering stylish, innovative, and quality products at a reasonable price. From our diverse footwear offering to a growing range of apparel and accessories, Skechers is a complete lifestyle brand.

With international business representing over half of our total sales, we have product available in more than 180 countries and significant opportunities for continued expansion worldwide. We sell our collections direct to consumers through more than 4,450 Skechers stores around the globe and Skechers e-commerce sites, as well as through a network of third-party partners.

A MULTI-BILLION-DOLLAR GLOBAL LEADER IN THE FOOTWEAR INDUSTRY.

Job Description

ESSENTIAL JOB RESULTS-

• Serve as thought leader in new and creative approaches to Paid Social media and YouTube marketing
• Develop strategy, create media plans, manage, execute, and report on social and video brand initiatives
• Support ambassador-related and influencer-related social media initiatives related to performance campaigns
• Establish goals, benchmarks, and performance forecasts for social media and video; assess performance and proactively recommend strategy and tactical approach for growth
• Collaborate with agency, brand, and digital teams to budget, plan, QA, launch, and report on campaigns with cross-channel impact focus across performance marketing channels
• Maintain ongoing vigilance of reviewing the latest in industry trends, fashion/apparel trends including creative, and create competitor research analyses, as needed
• Create social media/digital marketing briefs and centralize
• Collaborate on maintaining social-specific promotion calendar for centralized visibility of initiatives; Oversee editorial calendars for social media and ensure cross-functional alignment with creative team and campaign team
• Build rapport and trust with other departments and teams, including but not limited to creative, development, product, retail, and PR
• Pull campaign stats and report using Google Analytics and media platforms including Social Platforms, Google Ads, YouTube, Google Analytics, Funnel, and other dashboards
• Assist in A/B test ideation, execution and post-test reporting
• Collaborate with Global Business Insights team to build post-campaign reporting decks.
• Serve as go-to expert and primary contact for social media tools/vendors including invoicing and budget management
• Train and help to grow team of in-house social media and YouTube experts
• Well-organized with excellent project management and time management skills
• Assist in all other day-to-day digital team functions, as needed

ADDITIONAL RESPONSIBILTIES-

• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES-

• Yes

Qualifications

JOB REQUIREMENTS-

• Highly computer literate; ability to learn new software quickly and efficiently
• Demonstrated ability to complete work independently with careful attention to detail and follow-up; extremely accurate; demonstrated ability to juggle and prioritize tasks
• Excellent communication skills both verbal, written and interpersonal
• An interest in learning and utilizing new/emerging marketing technology

EDUCATION AND EXPERIENCE-

• BA or BS degree preferred or 4+ years of DTC Paid Social media management experience
• Minimum 3 years work experience in office environment and minimum 1 year in a remote environment
• In-depth knowledge of social media channels, technologies, and YouTube/video ad placements
• Marketing Certifications a plus, but not required

Additional Information

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

PHYSICAL DEMANDS-

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear.  The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times.

All your information will be kept confidential according to EEO guidelines.

Pay range for this position is $90,000 - $110,000 annually.