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Form of workTitle: Senior SEM/PPC Marketing Specialist
Reports To: VP of Marketing and Strategy
Compensation Range: $65,000-$85,000
About Selective Search:
Founded in 2000, Selective Search is the nation's leading luxury matchmaking firm. Using Fortune 500 executive search techniques, we help commitment-minded men and women find the love of their lives.
We hire the best to support our mission. The team is passionate about providing exceptional service, and our firm is committed to a work environment that is both team-oriented and accountable. At Selective Search, your potential is limited only by your drive and passion to be the best. Our success is based on the initiative of our team to support our clients and each other.
We are an Equal Opportunity Employer and do not discriminate against applicants based on race, ethnicity, gender, veteran status, disability, or any other federal, state, or local protected class.
Role Description:
We are seeking an experienced and dynamic Senior SEM/PPC Marketing Specialist to join our marketing team at Selective Search. This role is perfect for someone who thrives in the digital marketing landscape and is passionate about leveraging both paid and organic strategies to drive business results. The ideal candidate will have a strong background in managing comprehensive search engine marketing campaigns, with a specific emphasis on Google AdWords, and be adept at website management and campaign analytics.
- Develop, execute, and manage SEM and PPC campaigns across various platforms, with a primary focus on Google AdWords.
- Conduct thorough keyword research, ad copywriting, and bid management to optimize campaigns for maximum efficiency and effectiveness.
- Maintain and update website content using CMS platforms like SquareSpace, ensuring seamless integration with digital marketing efforts.
- Utilize web and campaign analytics tools such as Google Analytics, GA4, and SEMRush to monitor performance, identify trends, and make data-driven decisions.
- Design and build custom landing pages and digital materials in support of partnership initiatives.
- Collaborate with cross-functional teams to ensure alignment of digital marketing strategies with overall business objectives.
- Employ a test-and-learn approach with A/B testing to continuously improve campaign performance.
- Proactively identify, research, and recommend new digital marketing opportunities and innovations.
- Implement integrations and workflows with tools like Salesforce, Formstack, Google Tag Manager, Zapier, and various social media platforms.
- 3+ years experience in digital marketing with a strong focus on SEM and PPC.
- Recent and active experience running Google AdWords campaigns.
- Experience executing and managing paid advertising campaigns across social platforms including Meta and LinkedIn.
- Proficient in website management and familiar with CMS platforms, preferably SquareSpace.
- Strong analytical skills with experience in web and campaign analytics tools, including Google Suite (Analytics, GA4, Search Console, Tag Manager).
- Familiarity with Salesforce, Formstack, SEMRush, Zapier, and social media platforms.
- Creative problem-solving skills and a proactive approach to identifying and pursuing new marketing opportunities.
- Excellent communication and collaboration skills.
- A test-and-learn mentality, with a focus on continuous improvement and optimization of digital marketing efforts.
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