Senior Paid Media Manager

Senior Paid Media Manager—Philadelphia, USA

About Hybrid:

Hybrid is a full-service media and creative agency in the heart of Philadelphia. We turn ideas into actionable insights and drive impactful results for our clients. Through a seamless combination of data, leading tech, and unique creativity, our digital teams drive business performance and long-term growth for our clients.

The opportunity:

You will be responsible for leading a growing team of Paid Media specialists and driving performance across a range of digital channels for our major US higher education clients. This involves working closely with the Account Management team and a range of wider stakeholders to ensure high-quality, consistent campaigns that meet client KPIs, campaign targets, and deliver ROAS.

Responsibilities:

Provide direction of media campaign operations and manage campaign performance alongside the team, including but not limited to:

• Oversee campaign delivery and digital campaign optimizations to ensure effective and competitive performance for our clients

• Identify opportunities to adopt new and emerging paid channels and placements

• Attending client meetings as the technical strategic lead, and participating in new business pitches for RFPs

• Set up new process improvements, implement ways-of-working, and grow the skills of the digital team. Particularly with GA4, GTM, and full cycle attribution and reporting with mainstream CRMs

• Supporting the senior leadership team in Philadelphia in growing Hybrid’s brand.

Requirements:

• Minimum 4+ years working on Paid Media campaigns

• Digital leader mindset, combining technical expertise with great people skills to build strong relationships with internal stakeholders

• Proven experience leading a team and understanding the dynamics of an agency environment, including line management responsibilities

• Experience setting up event conversion tracking through GA4 and GTM for data-driven campaign management and outcomes-focused reporting

• Ability to build a strong understanding of clients’ accounts and products to identify trends or issues that can then be raised with the wider team

• Ability to analyze data and identify trends in customer behavior

• Willingness to travel to other offices and/or to client meetings as required.

Benefits:

• Work for a global market leader with new offices in the heart of Philadelphia

• Huge potential for progression in line with our ambitious growth plans

• Monthly contribution to your physical health or wellbeing costs (e.g. gym membership, art classes) and Headspace subscription

• Paid training for career accreditations

• Internal mobility options and established career paths

• Incentive schemes, financial advice and company pension contributions

• Generous PTO entitlement

• Comprehensive health, vision, dental insurance

• 401k

• Charity fundraising challenges and volunteering days.