Address
Form of workWE ARE A PRODUCT COMPANY.
WE ARE A PROCESS COMPANY.
ABOVE ALL, WE ARE A PEOPLE COMPANY.
The history of the Acushnet Company is tightly woven into the fabric of golf. From the start, we've been committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service. We are more than a collection of leading golf brands and products. We are a team united in our passion for the game. We are bridge builders who embrace our responsibility to leave our brands, businesses, communities, and the game of golf in a better position than when we started.
Together we live by the credo, "Autograph your work with excellence." We earn our position as unrivaled leaders in every category in which we compete, striving for excellence in all that we do - from the performance and consistency of our products to our engagement with golfers and trade partners, to our commitment to creating a workplace built on diversity, inclusion, belonging and respect.
Summary: Responsible for executing media strategy and business planning for the Titleist brand and product categories. Responsible for the day-to-day workflow and communication of media tactics with internal and external agency teams and overseeing monthly and annual business forecast for media and brand department.
Responsibilities:
- Collaborate with Director of Media, agencies, and media partners to ensure the timely development and execution of media plans and campaigns.
- Participate in the development and track the delivery of key performance metrics. Work with Director of Media and agency partners to define and establish media investment best practices (Linear TV, Connected TV, Digital Video, Digital Display, Paid Social, Audio, Paid Search, Influencers Collaborations).
- Partner on the execution of approved media plans by functioning as a key liaison across all internal teams including Digital, Social, Communications and Creative. Manage creative trafficking process in conjunction with internal creative and agency teams. Collaborate with internal stakeholders (product, creative, digital, and e-commerce) on campaign asset and data needs.
- Lead the budgeting process, completing mid-month forecast, month-end billing and review in partnership with media agencies and Finance team. Own the management of all media and advertising expenses to plan. Assist Director of Media in annual business planning strategy. Coordinate tracking of media expenses by product category and media channel.
- Collaborate with U.S. product, marketing, and brand teams to ensure global understanding and effective implementation of core strategies. Coordinate with creative and media teams on global direction, asset needs and deadlines. Lead weekly communication with global teams.
Requirements:
- B.S. or B.A. degree with concentration in Media, Communications, Advertising and/or Marketing is required.
- 5 years of Advertising, Marketing or related customer service experience is required. Budget and expense management experience preferred.
- Some travel required for meetings with West Coast office and media teams.
- Strong understanding of the forecasting, budget review and media billing reconciliation process. Strong quantitative skills and confidence in working with budgets.
- Expert ability to problem-solve, prioritize, and manage time effectively. Capacity to manage multiple high priority projects simultaneously. Ability to remain focused and task-oriented when on tight timelines.
- Excellent written, presentation, verbal, interpersonal, and organizational skills. Detail oriented self-starter with a passion for media and an ardent desire to learn new skills.
- Experience with MS Office Suite, specifically advanced Excel, pivot tables, and presentation skill set.
- Strong golf knowledge required.
