Senior Market Research Analyst - Digital Marketing (Hybrid)

Resp & Qualifications

PURPOSE:
Supports Company goals with analysis and reporting on customer attitudes, perceptions, and behaviors to uncover unmet customer needs by working independently to: define objectives; select and design appropriate research methodologies; instruct and mentor more junior team members; coordinate with and manage third-party vendors; compose and program questionnaires; research and analyze market data; aggregate secondary information and competitive intelligence; compile behavioral data; check data for quality; analyze and interpret consumer data; prepare reports; make brand, product, communications and strategic business recommendations.
ESSENTIAL FUNCTIONS:

• Consult with clients directly to determine the appropriate methods and techniques necessary to provide the strategic direction the client seeks. Designs statistically sound research projects, applying industry best practices. Implement and manage high quality qualitative or quantitative primary Market Research studies. This includes developing the analysis plans and designing questionnaires.
• Conduct detailed analyses and produce reports and presentations summarizing the findings of the analyses. Uncover strategically important insights from multiple data sources and distill findings into actionable reports. Assess the strategic and tactical implications of each set of findings and make recommendations for corrective actions to leadership as necessary. Autonomously present research findings via written reports and oral presentations to corporate and marketing staff.
• Clearly define research objectives, work jointly to resolve any unforeseen problems and to assist project team in managing multiple priorities. Autonomously lead projects from inception to successful conclusion.

QUALIFICATIONS:
Education Level: Bachelor's Degree in Business, Marketing, Economics, Social Sciences, Statistics, Mathematics or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.
Experience: 5 years' experience in a related Market Research role, including primary Market Research.
Preferred Qualifications:

• Masters degree in Business, Market Research, or other quantitative discipline.

Knowledge, Skills and Abilities (KSAs)

• A keen attention to detail and the ability to prioritize and manage a variety of tasks simultaneously, sometimes under pressure and often with tight deadlines.
• Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management.
• Good project management skills with proven ability to manage multiple tasks and priorities.
• Skill in identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
• Proven ability to translate and integrate business goals & consumer insights into project plans and programs.
• Strong quantitative and qualitative analytical skills with ability to distill large data sets into meaningful insights and takeaways.
• Knowledge of marketing principles, such as web advertising, performance, and direct response marketing.
• Proficiency in computer programs, such as Microsoft Office, Adobe Suite, and publishing applications.
Excellent skills in Market Research and data analysis.

Salary Range: $71,856 - $142,714

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilites of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

Department

Digital Products, Experience &

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Where To Apply

Please visit our website to apply: www.carefirst.com/careers

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

PHYSICAL DEMANDS:

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

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