Senior Manager, Ski School Marketing

As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
 

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at www.vailresortscareers.com. 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Specifications

• Outlet: Corporate / Remote
• Shift & Schedule Availability: Year Round / Full Time
• The budgeted range starts at $100,000 - $130,000 + annual bonus.  Actual pay will be adjusted based on experience.

Job Summary: 

The Senior Manager, Ski & Ride School Marketing is responsible for driving forward the Vail Resorts Ski & Ride School product marketing strategy across our top 16 Destination resorts. This role is accountable for the revenue and unit goals for Vail Resorts’ largest Ancillary line of business and a strategic growth area in the company portfolio. 

The ideal candidate will bring compelling experience in product marketing, omnichannel strategy, and go-to-market planning, and be able to demonstrate strong business acumen, analytical thinking, project management and both team and cross-functional leadership. Being able to work with agility, optimism and prioritization in a fast-paced business environment is critical to the success of this role.  

Key Job Responsibilities: 

• Develop data-driven marketing strategies and product initiatives for Vail Resorts Ski & Ride School line of business that deliver on in-year revenue and unit goals, and effectively ladder up to long-term growth objectives 
• Deeply understand business goals, performance metrics, and key drivers to proactively identify performance trends, communicate insights and recommendations to leadership with fluency, and quickly optimize initiatives to drive the best business outcome 
• Build and maintain relationships with key cross-functional stakeholders including analytics, finance, resort operations, guest insights and peer marketing teams to effectively drive work forward 
• Create and own the Ski & Ride School go-to-market plan using data-driven audience strategies, message personalization and testing opportunities. Evaluate channel performance within Paid and Owned channels and drive optimizations in close collaboration with partner teams. 
• Lead Ski & Ride School asset management planning, including new image and video capture, asset creation and post-production work, and future asset strategy to support critical business needs. 
• Manage high-visibility cross-functional projects with a strong bias for action and partnership orientation 
• Leverage behavioral data and guest insights to identify business opportunities, story tell with data, and enroll trust from leadership and key stakeholders around our strategy and marketing plans 
• Lead and develop one direct report to deliver on business goals, manage workload, and coach for growth 

Job Requirements: 

• 4-year college degree or equivalent experience 
• Minimum 5 years product and/or channel marketing experience with revenue accountability; experience working in a matrixed environment a plus 
• Experience in business analysis, deriving insights and actions from performance results 
• Understanding of omnichannel metrics, email and paid media best practices a plus 

Other Considerations: 

Confident, collaborative leader who can lead through influence in a fast-paced, matrixed environment. Pursues work with energy and drive. Must have excellent interpersonal skills and a positive attitude. Adept at assessing and utilizing business data to identify needs and capitalize on opportunities. Works independently, takes the initiative, and has the desire to achieve. Some travel may be required to different resort locations. 

The expected Total Compensation for this role is $100,000 - $130,000 + annual bonus. Individual compensation decisions are based on a variety of factors.
 

The perks include a free ski pass, and a set of benefits including... 

• Medical, Dental, Vision insurance, and a 401(k) retirement plan  
• Hourly employees are generally eligible for accrued Paid Time Off (PTO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
• Paid Parental Leave for eligible mothers and fathers  
• Healthcare & Dependent Care Flexible Spending Accounts  
• Life, AD&D, and disability insurance 

Reach Your Peak at Vail Resorts.  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.  
 

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  501199
Reference Date: 04/10/2024 
Job Code Function: Marketing