Senior Manager, Seo & Growth

Loom is the video communication platform for async work that helps companies communicate better at scale. Loom makes it easy to record quick videos of your screen and camera and instantly share them with a link. More than 20M users across 350k+ companies around the world trust Loom to share feedback, updates, intros, training, and more - every day. Founded in late 2015, Loom has raised $203M from world-class investors including Andreessen Horowitz, Sequoia, Kleiner Perkins, Iconic, and Coatue.
The Role
The Senior Manager of SEO & Growth will be primarily responsible for driving growth through SEO, while also possessing foundational knowledge in paid acquisition strategies. This individual will work closely with cross-functional teams, including Sales, Engineering, Product, and Design, to optimize and improve Loom's online presence and growth. The ideal candidate should have a strong background in SEO, some experience in paid user acquisition, and excellent communication and analytical skills.
As a key contributor to the strategic direction of Loom's growth initiatives, this individual will leverage their expertise to identify innovative SEO and content strategies, and will play a crucial role in scaling the company's organic reach, both internationally and domestic. At the same time, having a direct impact to the paid acquisition efforts to drive business growth.
Responsibilities

• Evangelize efforts to drive organic growth through improved user experience and product-led growth
• Organize and analyze quantitative data to evaluate the impact of organic performance, split tests, link building campaigns and content efforts
• Direct on-site optimization and technical SEO in coordination with Product & Engineering teams
• Lead all content marketing on the company blog using data-driven strategies
• Onboard and manage third-party vendor and contractor relationships
• Identify innovative SEO and Content strategies for building consumer trust and overall website experience
• Develop and execute paid acquisition strategies aimed at driving incremental growth and efficiency
• Manage audiences, creatives, budget, and bidding strategies to maximize efficiency for paid programs
• Be an end-to-end channel owner which includes expertise in tracking, audience creation, measurement, attribution, optimization, and automation

What We're Looking For

• 6-8+ years of relevant work experience, with a focus on SEO
• 1-3 years of experience in paid user acquisition
• Proven track record of building SEO at scale, highly-growth minded
• Working knowledge of HTML, CSS, Javascript, and other relevant technologies
• Expert understanding of on-site SEO, technical SEO, link building and content marketing
• Deep experience with multiple SEO and analytics tools (ahrefs, Google Search Console, GA4, SEMrush, etc.)
• Experience with content or link building tools (Wordpress, Clearscope, Mailshake, etc.)
• Strong written and verbal communication skills

Perks at Loom

• Competitive compensation and equity package
• Comprehensive medical, dental, and vision coverage for employees and dependents (for US employees)
• 14 paid company holidays plus Summer Break in July and Winter Break in December
• Flexible Spending Account (FSA) and Dependent Care Flexible Spending Account (DCFSA)
• Healthcare reimbursement (for International employees)
• Life, AD&D, Short and Long Term Disability Insurance
• 401(k) with 4% company matching
• Wellness stipends
• Flexible PTO
• Paid parental leave
• Remote work opportunities
• Professional development reimbursement
• Home office & technology reimbursement

How We Work
Freedom and Flexibility: At Loom, we believe work is an act, not a place. When we disengage work from a location, we can accommodate a broad range of life choices. You can choose to work from home or while you travel. We are able to hire across the United States and are continuing to expand our international presence. And you are free to move within a country without any adjustment to compensation.
Engaging Workday: The key to an engaging workday is finding the right balance between different ways to work sync, async, text and video. Loom makes it easier for us to say what we mean without having to schedule a zoom meeting or struggle to find the right words. And using async communication allows us to free up time for deep work every day. We believe there's a place for sync time - often a conversation on Zoom is exactly what is needed. For team meetings, this 'sync time' is typically between 9AM-Noon PT given where the overlap of timezones where Loommates are located.
Work-Rest Balance: The way we balance the fast-paced demands of a high-growth startup and sustainability is making rest a priority. We offer a flexible PTO policy so you're able to take time off when you need it. We also go fully offline for Summer Break around 4th of July and between Christmas and New Years. Rest is also part of the workday, not just during PTO. Taking a break for personal commitments, whether it's watching the kids or getting some exercise is a natural part of the workday.
Social Connection: Relationships and connectedness matter. We are intentional about building trust and relationships through unique, shared experiences. Our virtual workspace keeps us connected day-to-day whether it's through Looms celebrating wins or our buzzing Slack communities. Loommates are able to meet in person with their teams at least twice a year purely for fun. We have also built local offices for those who want to work or meet in person, starting with San Francisco and New York City.
Loom = Equal Opportunity Employer
We are actively seeking to create a diverse work environment because teams are stronger with different perspectives and experiences.
We value a diverse workplace and encourage women, people of color, LGBTQIA individuals, people with disabilities, members of ethnic minorities, foreign-born residents, older members of society, and others from minority groups and diverse backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of Loom are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.
To learn more about how Loom collects and uses your personal information during the application process, please see the Loom Candidate Privacy Notice.
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