Senior Manager, Pr & Influencer Marketing

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.

Basic Functions:

Elizabeth Arden is looking for an enthusiastic, highly collaborative Senior Manager for PR & Influencer Marketing to drive the strategy and execution of the ever-changing social and creator ecosystem.
Possessing a unique blend of creative and business skills, combined with the ability to deliver results, this individual will develop the Integrated Marketing Communications (IMC) narrative/storytelling linked to PR, Social, Influencer, Paid Media, and Experiential Marketing.
This newly created position will primarily focus on building relationships with beauty, lifestyle and other influencers along with marketing partnerships to drive awareness, engagement and interest for Elizabeth Arden.
A strong communicator and passionate about the beauty/skincare space, this individual will have ideally built a world-class influencer strategy for another brand. Consumer-focused with an extensive experience & knowledge about the creator economy, creative yet analytical and data-driven, this individual will help lead Elizabeth Arden in creating meaningful connections with our advocates, creators and consumers.

Major Duties:

Our Senior Manager for Advocacy & Influencer Marketing will be a key contributor in connecting all dots across all IMC Channels and will need to be a strong storyteller and concise communicator that links social, creative, public relations, paid media and immersive and experiential marketing strategies.
This person will need to identify and build powerful relationships with beauty, lifestyle and other influencer and marketing partnership opportunities that will drive earned media results and contribute to the always-on content requirements.
This role will work in partnership with Paid (US) and Owned (Global) teams to drive +YOY results across all key channels/teams and will ensure operational excellence for all priorities including, but not limited to: strategy, calendar, KPI and measurement.

• Support building the overall Elizabeth Arden USA Advocacy and Influencer go-to-market strategy, across all social platforms and digital channels.
• Help curate and build creator network to drive sales, engagement, retention and Brand love.
• Build ST & LT vision for influencer or affiliate program that aggressively and sustainably grows Elizabeth Arden community, overall brand awareness, and drives sales to retailer partners and DTC.
• Bring a strong understand of the marketing funnel and apply your expertise across content strategy, influencers and paid ads.
• Work hand in hand with Brand marketing and creative to develop compelling and engaging brand assets and storytelling to drive new launches, support core hero products and bring Brand storytelling to life.
• Develop standards, expertise, and best practices within Influencer Marketing & PR to inform and scale across all marketing and channel platforms.
• Stay ahead of existing and new influencer networks and platforms (Meltwater, CreatorIQ, Traackr, etc) by fostering a relationship with external partners to deliver updates.
• Partner with social lead to share platform updates and best practices around new creators/features/content formats rolled out on existing and new platforms (i.e., TikTok Shop, Twitch etc).
• Identify new creator opportunities across emerging platforms and verticals and lead creative ideation, unlocking new opportunities.
• Provide ongoing guidance to Brand teams in line with the overall strategy to grow key advocacy metrics and Brand love, including proprietary metrics.
• Deliver creator-led insights, trends, case studies and industry updates to internal cross-functional teams and help foster a strong sense of community.

Knowledge and Skills Required:

• Bachelor’s degree in related field.
• 6-8 years of digital marketing, creator and Influencer Marketing for a consumer brand (in-house or agency) within the beauty/skincare space.
• Highly creative and well versed in content creation and the creator economy across all platforms.
• Proven success building passionate influencer and outside partnership relationships to drive the business forward.
• Expertise in social and content strategy and A&I measurement.
• Strong written, oral, and interpersonal communication skills building trusting partnerships and building a strong communications strategy and network.
• Experience effectively managing resources and budgets – you know how to optimize your resources to achieve the best results.
• Ability to be resourceful and scrappy while working within Brand guidelines to produce high-quality in-house content.
• Be a creative problem-solver and strategic thinker with an ability to understand and leverage detail-oriented and analytical issues.
• Ability to effectively structure and articulate presentations to foster learning.
• Strategic thinking, impeccable organizational skills, a talent for process management and relationship building, and ability to influence effectively.
• Aptitude for working both autonomously and collaboratively.
• Experience liaising between business and external stakeholders.
• Experience with managing vendor relationships, including but not limited to budgeting, briefing.
• Strong time management and communication skills, and the ability to manage multiple workstreams simultaneously.
• Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required. Proficiency in Adobe Creative Suite InDesign, Photoshop a plus.
• Proficiency on social platforms (Instagram, Facebook Ad Manager, Twitter, Pinterest, Tik Tok and YouTube).
• Ability to lead presentations and effectively analyze and translate data into actionable business plans.

The base pay range for this position in New York City is $130,000 and $140,000/ year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.

This role is eligible for an annual bonus based on company performance.