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As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at www.vailresortscareers.com.
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
The Senior Manager, Season Pass Loyalty is a data-driven, guest-centric marketer with a desire to tackle challenging, exciting business opportunities to drive pass holder retention for the most critical revenue-driving products at Vail Resorts. We tackle hard and fun opportunities ranging from strategy to execution. Our cross-functional team is smart, ambitious, and positive. Most of all, we are passionate about what we do.
The Senior Manager is responsible for driving pass holder retention through a data-driven and guest-centric approach. They leverage analyses and insights to develop new business strategies, as well as translate strategies into integrated marketing plans and work cross-functionally to execute campaigns targeting renewing guests. This role is also responsible for supporting the definition of Digital & Digital A/B testing business objectives & strategy on our owned websites, and leading a cross-functional team to define and execute strategies in the digital space.
This role is intended for individuals who crave ownership, thrive in a fast-paced collaborative environment, communicate clearly and concisely, have a consistent track record in driving results through data centric strategies, and want to solve the most critical business problems!
Job Specifications:
- Outlet: Corporate
- Shift & Schedule Availability: Year Round / Full Time
- The budgeted range starts at $100,000 - $121,305 + annual bonus. Actual pay will be adjusted based on experience.
- Other Specifics: Remote
Job Responsibilities:
- Own development and execution of business and marketing strategies that drive retention through clearly defined objectives and demonstrable KPIs
- Synthesize internal and external data into compelling business cases and clear performance narratives for executive audiences; influence at every level of the organization to get strategy buy-in
- Drive the execution of marketing tactics/campaigns through owned channels, especially through the Epic Pass and Resort websites. Effectively translate business objectives into actionable go-to-market strategies.
- Partner with the digital marketing team to influence the development of guest centric digital user experience strategies and drive executional excellence on website updates
- Work closely with the Digital A/B testing team to define testing roadmap to gain key learnings to remove guest friction as well as build understanding of digital solutions that will improve the guest experience and translate to revenue growth
- Manage and mentor a direct report, with focused approach towards professional development and building a high-performing team environment
- Collaborate with cross-channel partners to optimize and evolve lifecycle marketing strategies to include personalization and engaging content while also increase pass holder retention and conversion
- Collaborate with Resort Marketing and other lines of businesses (Ski and Ride School, Hospitality, Rentals) to generate enterprise-wide marketing strategies and improve the guest journey
- Other duties as assigned
Job Requirements
- Bachelor’s degree. MBA or other advanced business learning or coursework preferred
- 6+ years of relevant work experience in marketing, product strategy or consulting
- Track record of project/program management experience, with proven ability to successfully lead and oversee critical projects and multi-faceted efforts
- Experience in preparing and presenting executive-level presentation to VP and C-level executives
- Experience framing storylines and drawing on numerous qualitative/quantitative data sources to build compelling business stories to clearly communicate business results and convey new strategies
- Experience in being a self-starter and self-motivated efforts without the need for daily direction
- Drives for results – makes things happen and conveys a sense of urgency
- Demonstrates strong business and financial acumen
- Possesses strong interpersonal and relationship building skills with adaptability to work with people from various cultures and areas of the business; builds and maintains highly effective working relationships
The expected Total Compensation for this role is $100,000 - $121,305 + annual bonus. Individual compensation decisions are based on a variety of factors.
The perks include a free ski pass, and a set of benefits including...
- Medical, Dental, Vision insurance, and a 401(k) retirement plan
- Hourly employees are generally eligible for accrued Paid Time Off (PTO) and Sick Time. Salaried employees are generally eligible for Flexible Time Off (FTO)
- Paid Parental Leave for eligible mothers and fathers
- Healthcare & Dependent Care Flexible Spending Accounts
- Life, AD&D, and disability insurance
Reach Your Peak at Vail Resorts. At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.
*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 501149
Reference Date: 04/04/2024
Job Code Function: Marketing
