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Form of workConnexity, a Taboola company and its affiliate companies, Skimlinks and ShopYourLikes, is a global e-commerce monetization platform, with offices in NYC, Los Angeles, London and Germany. We work with over 60,000 premium publishers (Condé Nast, Hearst Magazines, Yahoo…) and 48,500 retailers around the world (Nordstrom, Wayfair, Lululemon, Urban Outfitters, Coach...) driving new shoppers to retailers and helping content producers get paid commissions for the products and brands they write about. This gives us a direct view of the browsing and shopping behaviors of over 650 million users. Our technology understands the web pages users visit, the brands and products they look at, the links they click on, and the purchases they make, across our entire network. We track over $5b affiliated sales every year.
Connexity was acquired by Taboola in 2021 to make the first Open-Web Source for Publishers connecting editorial content to product recommendations, where readers can easily buy products related to stories they are reading.
Due to our continuous growth and expansion, we have an exciting opportunity for an experienced Senior Insights Analyst to join our dynamic marketing team in New York. As a key member of our team, you will report directly to the Director of Product Marketing & Customer Experience, who is based in Europe. We are looking for an exceptional candidate who can skillfully unravel captivating stories from raw data, possesses a strong analytical skill set, has a knack for storytelling, and a deep understanding of the business implications.
As a SeniorInsights Analyst, you will collaborate with various teams to collect and analyze data, transforming it into valuable insights and recommendations for our publishers and merchants. You'll work closely with our Senior Commercial Insights Analyst based in London, as well as stakeholders from different areas of our organization, including commercial, operations, marketing, and engineering.
Our team is a vibrant blend of enthusiastic marketers with diverse backgrounds, nationalities, and experiences. Collectively, we excel in an ever-evolving industry that is undergoing rapid growth.
Responsibilities
Data analysis
Dive into our data engine, extracting actionable insights from large datasets to inform business decision-making and boost our market share through innovative products, services, process or thought leadership
Storytelling and planning & strategy
Transform insights into compelling narratives contributing to our thought leadership in our markets. Drive the development of customer stories in partnership with geo-marketing, including written case studies and video case studies
Business intelligence
Provide ad hoc data support to the commercial teams to recruit new clients and grow the existing accounts. Ensure customer insights seamlessly integrate into product development and service enhancements
Data advocate
Craft internal training resources for new and existing employees, championing a data-driven culture
