Senior Global Marketing Specialist

At Westinghouse, innovation is in our DNA. We are creative. We think differently. We reimagine the possible across the nuclear industry every day. We continuously work towards providing cutting-edge products and services that are not only needed for today, but for our tomorrow.

Yet, thinking differently must go beyond our technical applications and products. We must incorporate innovation into all aspects of our business. In doing so, we can drive greater efficiency, create greater growth and strengthen our culture.

One area where innovative thinking can be impactful is sustainability. Protecting our planet and restoring our earth are not abstract concepts because of the carbon-free technology our teams create and deploy. From the efficient and economical AP1000 nuclear plant to the new eVinci micro-reactor for remote energy applications, we are leading the way with the development of new nuclear technologies that will enable us to share the benefits of this reliable, clean, safe and economical source of energy for generations to come.

Focused on our customers’ success, Westinghouse is committed to delivering innovative nuclear energy solutions by leveraging our global insights, CANDU expertise, collaborative mindset, and best-in-class technology. We are proud to play a key role in accelerating Canada’s energy sustainability and achieving its net-zero goals.

Fueled by a team of more than 200 experts in 6 offices across Canada, we have been advancing the art and science of nuclear power plant design and operations for more than 60 years. When it comes to operating nuclear power plants, utilities need a partner that understands what it takes to maximize safety, performance, and longevity. Westinghouse is the proven choice for end-to-end services and technologies from fuel manufacturing through to decommissioning and waste management.

As a Senior Marketing Specialist, you will be a member of Westinghouse’s global Energy Systems team. The Energy Systems division within Westinghouse has a mission to grow its advanced technologies, such as microreactors (eVinci) and small modular reactors (SMR’s), as well as our large reactor technology (AP1000) and Energy Storage, within the international nuclear industry.

This position will primarily be focused on the SMR technology segment. As a member of the Energy Systems Marketing team, you will partner with Product Development and Sales team members to help drive revenue growth and grow global awareness. To be successful in this role, you will be a team player who collaborates both internally and externally, and works to achieve timely solutions. You will understand critical marketing execution steps to determine market needs, drivers and motivations. A growth mindset and a willingness to continuously learn and develop is essential. The ideal candidate will thrive in a fast-paced environment and possess a strong desire to demonstrate success and business wins.

This opportunity is a Remote Working role based in the United States.

Your Day-to-Day:

• Market Research – lead market research and trends analyses activities to assist the Sales team in determining the most viable market segments, opportunities, customer needs, and competitor landscapes for new opportunities
• Metrics – track and measure the effectiveness of marketing campaigns and conferences through the evaluation of key performance metrics
• Collateral Development – create and support the development of new and existing content including, web landing pages, advertising, social media posts, etc., to promote global awareness of Energy Systems’ technologies; extensive experience in creating power point presentations preferred
• Social Media – work with Communications and Sales to create innovative marketing campaigns, utilizing various social media platforms, including, Twitter, Facebook, LinkedIn, YouTube, that are aligned with business priorities
• Marketing Plans/Campaigns – lead the execution of targeted and Global Marketing plans/campaigns
• Conferences/Events – assist the conferences owner in the execution of events planning, conferences, and thought leadership strategies in identification of divisional speaking opportunities
• Account Based Marketing (ABM) – be well versed in ABM business practices and be able to create targeted campaigns focused on specific accounts within strategically identified market segments
• Offer Development Support – participate in offer development process early to determine marketing plan / approach to the specific market, review offers and adjust / add images and improve format, and develop graphic templates for offers including pictures, styles, etc.
• Other Sales Support – assist Marketing Manager with other sales support functions as needed

Who You Are:

• Bachelor’s Degree in Marketing, Business, Communications, or related degree
• 5+ years’ experience in a corporate environment with preferred skills in marketing, business, or agency consulting execution
• Language Skills: must be fluent in English
• Excellent written & verbal English communication skills
• Experience with SharePoint, MS Office Suite products, including Power Point, Word, Excel
• Strong quantitative skills and the ability to analyze data and make data driven decisions
• Great communication skills, self-starter, good organizational and time management skills
• Nuclear experience, preferred, but not required
• Ability to travel to conferences & events, as necessary
• MS Office Suite: Word, Excel, Power Point

Preferred Skills:

• Master’s Degree in Business (MBA)
• Familiarity with Adobe Products: InDesign, Illustrator, Photoshop
• Ability to work under pressure in a detail-oriented, fast-paced environment in a highly regulated market, while working collaboratively with both internal and external groups
• Self-starter with creativity and initiative to bring ideas forward
• Exceptional writing ability, with knowledge in business writing, editing, and proofreading
• Excellent planning, organization, and project management skills

Why Westinghouse?

Westinghouse Electric Company is the global nuclear energy industry’s first choice for safe, clean, and efficient energy solutions. We enable our delivery of this vision by living our value system:

• Safety and Quality
• Integrity and Trust
• Customer Focus and Innovation
• Speed and Passion to Win
• Teamwork and Accountability

Westinghouse offers competitive benefits to all our employees around the globe to keep them healthy and enhance their well-being. In Canada, the following are representative of what we offer:

• Competitive Salary
• Employee and Family Assistance Program
• Retirement Savings Plan with Company Match
• Paid Vacations, Flextime, Sick/Personal and Holidays
• We encourage healthy work-life balance and offer flexible schedules and with the potential to work from anywhere in Canada
• We pay 100% of the medical/dental/vision insurance premiums for you and your family
• Incredible opportunity for growth in an innovation driven, global company
• Educational Reimbursement Program
• Employee Referral and Recognition Program

While our Global Headquarters are located in Cranberry Township, PA, we have over 9,000 employees working at locations in 19 different countries. You can learn more by visiting http://www.westinghousenuclear.com.

EOE of Minorities / Females / Vets / Disability.