Senior Director Of Marketing Operations

OBJECTIVE: We are seeking a highly organized and detail-oriented Marketing Operations Director to join our team and play a pivotal role in developing and implementing strategies that enhance the efficiency, performance measurement, and data-driven decision-making capabilities of our marketing function. As an integral member of the marketing team, you will be responsible for driving business growth and achieving COSI's strategic goals through effective operations management and partnership cultivation.

IMPACT YOU WILL MAKE:

• Data-driven decision-making: Transform data into actionable insights, guiding campaign optimization and strategic direction.
• Operational excellence: Craft and implement streamlined processes and workflows to boost efficiency and productivity, turning Marketing into a strategic capability of COSI.
• Partnership powerhouse: Cultivate and manage strong relationships with key media partners, ensuring seamless campaign execution.
• Leadership & collaboration: Lead by example, fostering a culture of innovation, communication, and cross-functional teamwork.
• Skyrocket marketing ROI: Develop and implement innovative strategies to optimize resource utilization and drive measurable results.

POSITION REQUIREMENTS/EDUCATION & EXPERIENCE:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in Marketing Operations or a similar role.
• Proven ability to develop, implement, and manage marketing processes and workflows.
• Expertise in marketing data analysis and reporting.
• Demonstrated proficiency in multiple facets of media, including digital, TV, print, and radio.
• Strong understanding of Marketing performance measurement principles and methodologies.
• Experience with marketing automation tools and technologies.
• Excellent communication, collaboration, and partnership management skills.

ACCOUNTABILITES/ESSENTIAL JOB FUNCTIONS include, but are not limited to:

Marketing Operations (80%):

• Develop, implement, and manage marketing processes, workflows, and systems to streamline operations and optimize resource utilization.
• Establish and maintain marketing data standards and ensure data integrity across all marketing channels and platforms.
• Implement and manage marketing performance measurement dashboards and reports to track key metrics and identify areas for improvement.
• Analyze marketing data to gain insights and inform data-driven decisions that drive business growth and strategic goal attainment.
• Stay informed about emerging marketing technologies and trends, recommending and evaluating potential solutions to enhance Marketing Operations.
• Work with Exhibits and Operations to ensure all exhibitions have a marketing and communications plan commensurate with financial goals.
• Work with Exhibits and Operations, External Affairs and Strategic Partnerships, and Philanthropy to create a strategy to support marketing and communications needs for signature education and community impact programs such as COSI Science Festival; COSI Kits, Catalyst.
• Work with Diversity, Equity and Community to ensure that DE&I values are communicated throughout all levels of the organization.
• Oversee the hiring, training, performance evaluation, and professional development of the Marketing Team, including the Director of Communications, Social Media Manager and Digital Designer & Photographer. As part of the supervisor responsibilities of this job, conduct performance evaluations in accordance with COSI procedures.

Partnership Management (20%):

• Cultivate and manage relationships with external media partners, negotiating and executing media contracts.
• Oversee the planning, execution, and evaluation of media campaigns, ensuring alignment with overall marketing strategies and objectives.
• Monitor media partner performance, providing feedback and recommendations to optimize campaign effectiveness.
• Serve as a liaison between the internal marketing team and external media partners, fostering open communication and collaboration.

ADDITIONAL QUALITIES: This position is instrumental in the evolution and stewardship of the beloved COSI brand to position the organization for continued growth and expansion as articulated in the COSI 5.0 Strategic Plan This position requires someone who:

• Is an assertive, proactive, self-starter.
• Is data-driven and results-oriented.
• Is a risk-taker eager to drive change who enjoys experimenting with new strategies and tactics.
• Can apply a forward-thinking diversity and equity lens to marketing strategies, to ensure that COSI has a diverse portfolio of inclusive marketing materials and assets.
• Can develop talent and inspire teams through their vision and passion.
• Is open to different points of view and collaborating with cross-functional teams to achieve results.
• Superior communicator who instills confidence in leadership, colleagues, partners, team members and other stakeholders.
• Values and appreciates the mission, history, and future potential of COSI and is excited to make a big impact on the organization.
• Serve as an example to other COSI Team Members and Volunteers in matters of appearance, attitude, and performance in a manner best serving COSI paid and Volunteer Team Members and Guests.

PERKS & BENEFITS: COSI prioritizes the health and wellness of our Team because we believe in investing in the people who make our programs and services possible. To learn more about what COSI offers, visit: https://cosi.org/careers.