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Form of workJob Description
Since 1998, Businessolver has delivered market-changing benefits technology and services supported by an intrinsic responsiveness to client needs. The company creates client programs that maximize benefits program investment, minimize risk exposure, and engage employees with easy-to-use solutions and communication tools to assist them in making wise and cost-efficient benefits selections. Founded by HR professionals, Businessolver's unwavering service-oriented culture and secure SaaS platform provide measurable success in its mission to provide complete client delight.
We are looking for a Digital Marketing Specialist to join our Marketing Team as we help grow Businessolver's brand awareness, equity and preference.
The ideal candidate is someone who is a born digital marketer, with a solid background in marketing technology. You know how to develop campaigns and help the extended marketing team execute with consistency. You can strategically interpret performance of your activities and understand how to best pivot based on the results. Most critically, however, you have a hunger for innovation in the field, and utilizing new technologies to best execute your objectives. The ideal candidate will have a few years of proven professional experience and success in helping build Digital Marketing programs.
From day One, you will be tasked with developing a best practice approach to interpreting the success and failures of our current Digital Marketing activities. We require a self-starter that brings new ideas to the table on how we can drive our brand online and best execute on our campaigns, while tackling the day-to-day of getting things done. If you have the whole package, we have a place for you.
The Gig:
- Assist in thought leadership campaign coordination and digital deployment.
- Manage new contacts (imports and conversions), following process to ensure data integrity.
- Measure and report performance of all Digital Marketing campaigns, and assess against goals (ROI and KPIs)
- Work with content manager to develop and optimize email content, website content, digital assets, blogs, and articles.
- Assist in digital strategy alignment across marketing team.
- Assist in managing display-based ads and keyword ad tracking and campaign design. Including Social media, Google AdWords, Bing Search, and general display networks.
- Maintain corporate website by updating content, offers, resources, feed management, and new pages.
What you need to make the cut:
- Bachelor's Degree
- 2 years of Digital Marketing experience
- 2 years of HubSpot, Marketo, or comparable marketing software experience.
- HubSpot Inbound and HubSpot Marketing software certified.
- Landing page and email template creation experience.
- HubSpot experience and certifications a strong advantage
- Google Analytics proficiency
- Proficient in Microsoft Office Suite
- Marketing technology savvy – demonstrated ability to work with tools such as HubSpot, Salesforce CRM, web CMS systems, etc.
- Creative problem-solver who can execute with pristine detail
- Must possess exceptional organization skills
- Be able to operate under pressure and meet deadlines
- Customer-service orientation
- Strong collaboration and project management skills – an ability to work effectively with different people within an organization (technical, salespeople, executives)
- Excellent verbal and written communication skills, with exceptional interpersonal skills
- Highly organized with excellent attention to detail
- Must be comfortable being a self-starter, working independently, and creating concrete plans with input from a variety of sources
- Facebook ads, LinkedIn ads, display ads, Google AdWords, and Bing Search a plus
- Basic HTML and CSS experience a plus
The pay range for this position is 63K - 79K per year (pay to be determined by the applicant's education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data).
Businessolver provides a comprehensive benefits package which can be viewed here: https://businessolver.foleon.com/enrollment/job-board-businessolver-virtual-benefits-guide/ (for eligible full-time roles)
The Businessolver Way…
Our team has spent two decades crafting a culture that challenges each employee to perform at the top of their game – and have fun doing it! If you desire to use your skills and experience in an environment where you can make a difference, we want to hear from you!
Businessolver is committed to maintaining an environment that protects client data. We train our employees to maintain leading class security practices and expect all employees to adhere to policy, procedures and controls.
(Applicable to all roles at an AVP, DIR, VP or SVP and above level):
Serve as a security contact for the business unit. Responsible for driving adoption and compliance with information security and privacy practices. Serve as a liaison with the information security team on security and privacy matters.
Equal Opportunity at Businessolver:
Businessolver is an Affirmative Action and Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
