Senior Digital Marketing Manager - Abm

Build your future with Sovos.

If you are looking for an opportunity where career-minded professionals can achieve success while bringing their best and whole selves to work each day, Sovos may be the company you have been looking for. Employees at Sovos operate on the leading edge of digital technology while working to improve lives and the communities in which we live and work. When we say Solve Tax for Good, we mean For Good in every sense of the word. Our organizational commitment is to provide a place where employees can thrive and progress in their careers while having the support behind them that only a global company can offer.

Sound like this might be the opportunity you have been looking for?

Take a look at our career posting below.  Don’t check all the boxes? Apply anyway!  We are focused on hiring the right people, not the “right” resume.

It’s not about what you have done somewhere else, it’s all about what you are capable of doing here.

The Work You'll Do:

The ABM/digital marketer to help us amplify our story worldwide across our owned and paid channels through the use of multi-channel, integrated programs. You will be responsible for building programs that increase awareness and demand through scalable ABM, online/web marketing, organic search, and paid media programs in a high-growth environment. 

More specifically you will:

• Develop and execute compelling ABM strategy and programs that successfully engage target accounts, moving them effectively through the buyer's journey to drive pipeline and revenue.   
• Understand the buyers within Sovos target accounts – pain points, demographics, and how they buy.   
• Create and execute 1:1 and 1: few campaign strategies that drive new business pipelines.   
• Create 1: many campaigns to drive brand awareness, engagement, leads, and other outcomes.   
• Report on ABM metrics and optimize for performance.   
• Run experiments, track performance, and continually optimize campaigns to build and scale a highly efficient ABM program.   
• Execute campaigns through an ABM platform and social media.    
• Work closely with the Marketing, PMM, and Sales teams – ensuring a constant feedback loop and incorporating insights to improve performance. 
• Coordinate with marketing ops on reporting to ensure alignment, collaboration, and follow-up on leads generated or influenced by ABM campaigns. 
• Collaborate with peers to align ABM campaigns with other ongoing online/offline initiatives.   
• Support execution of virtual and physical events that are ABM focused.    
• Support relationships between key agencies Sovos uses, e.g. ABM, creative, media, production, etc. 

What We Need From You:

• 5+ years proven global marketing experience with a breadth of knowledge around marketing operations and campaign execution. 
• Experienced in onboarding and managing ABM programs and tech stack such as Pathfactory, 6sense, or equivalent.   
• Strong knowledge of campaign optimization practices.   
• Experience with project management tools such as Monday.com, Asana, or equivalent.  
• Experience building, executing, and scaling cross-functional marketing programs. 
• Experience using data and metrics to measure impact and determine improvements. 
• Experience scaling marketing across multiple locales and/or products. 
• Experience building close working relationships with internal and external partners across social, marketing, creative agency, media, etc. 
• Experience with Salesforce or other CRM tools. 
• Experience with Marketo or other Marketing Automation tools. 
• Advanced user of Excel and familiarity with BI tools such as Tableau, Power BI, etc. 
• Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug screen upon hire. 

What Does Sovos Offer You?

The tools to enhance your life - because we want you to enjoy your life outside of work

• Flexible Paid Time off
• Paid Family and Medical Leave
• The Future is Flexible Work Model – hybrid/remote options available for most roles
• Tuition Reimbursement
• Competitive 401k match
• Globally recognized training and development programs

Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees.  We do not discriminate against race, color, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law.  At Sovos, all employees are encouraged to bring their whole selves to work.

Company Background

Sovos was built to solve the complexities of the digital transformation of tax, with complete, connected offerings for tax determination, continuous transaction controls, tax reporting and more. Sovos customers include half the Fortune 500, as well as businesses of every size operating in more than 70 countries. The company’s SaaS products and proprietary Sovos S1 Platform integrate with a wide variety of business applications and government compliance processes. Sovos has employees throughout the Americas and Europe, and is owned by Hg and TA Associates. For more information visit www.sovos.com and follow us on LinkedIn and Twitter