Senior Digital Designer

Position Summary:

As the Senior Digital Designer at The Conference Board, your primary focus will be to create innovative, effective, and compelling designs that reach our C-Suite audience and overall marketing goals. This role requires a collaborative yet strong leader and business partner with a keen eye for visual design, strong technical skills, and a deep understanding of digital media trends.

Responsibilities:

• Manage, coach, and lead two in-house designers, plus independent contractors on an “as needed” basis.
• Project manage digital design projects, in coordination with or as assigned by the Managing Editor and other senior leaders in the Marketing department, and deliver results on agreed-upon timeline.
• Build trust and strong relationships with cross-functional partners including C-Suite and executives.
• Possess and master the latest design trends, digital marketing best practices, and emerging digital/creative technologies available.
• Create best-in-class digital designs for content and marketing campaigns that will continually elevate brand awareness, value of membership, and engagement with key C-Suite audiences.
• Design and develop web and landing pages that are visually appealing, user-friendly, and optimized for conversions.
• Design eye-catching digital ad creatives (e.g., banners, display ads) that align with the organization’s branding and objectives.
• Use data-driven insights to refine and optimize design elements.
• Work closely with marketing, content, and development teams to ensure alignment of design elements with campaign goals.
• In collaboration with the Chief Marketing Officer, Managing Editor, and creative team, develop and design strategies and guidelines to generate a consistent visual TCB language across all marketing and content collateral.

Qualifications:

• 10+ years of digital design, including UX/UI, experience.
• Experience leading a design team on work in the areas of: news and media, and experience with B2B consulting preferred.
• Proficiency in graphic design software such as Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, Figma) to create visually appealing and high-quality digital assets
• Understanding of UX design principles to create landing pages that are user-friendly and optimized for conversions.
• Familiarity with digital marketing concepts and strategies, including lead generation tactics, PPC (Pay-Per-Click) advertising, and social media marketing.
• Proficiency with Google Analytics and A/B testing platforms is valuable for optimization efforts.
• Creative thinking to design innovative and attention-grabbing ad creatives and landing pages.
• Ability to adapt to changing design trends, platforms, and campaign requirements is crucial in the fast-paced digital landscape.