Senior Crm Specialist

The Senior CRM Specialist is responsible for the strategy, creative development and execution of national, multi-channel, ConnectedDrive Upgrade communications to improve conversion to sale, foster retention and generate revenue for BMW and MINI through the implementation of CRM campaigns across owned channels.

The Senior CRM Specialist provides campaign volume, engagement, and revenue performance for all BMW/MINI ConnectedDrive Upgrade programs. This role provides requirements for and oversees central blueprint campaign development in support of BMW Group's ConnectedDrive Upgrade business goals.  
In addition, the Senior CRM Specialist is the go-to resource for target audience definition provided to stakeholders.

Key responsibilities:

• Prepare business opportunities by leveraging data and collaborating with other subject matter experts to link capabilities to best meet these opportunities.
• Verify extensive data mining to ensure communications are targeting the proper audience whether conquest or loyalty
• Align both BMW North America and BMW Headquarters targets for cohesive project planning
• Manage portfolio of CoDu project and track progress for lifecycle tracking and communications
• Leverage detailed analysis to prepare programs that will increase overall revenue and retention of loyal customers
• Monitor campaign efficacy through key performance indicators and optimize to improve performance where necessary
• Prepare and deliver campaign reports on a timely basis to keep business partners updated on progress and activation success
• Organize audience and creative requirements for local campaigns
• Test and review all BMW/MINI CRM 1:1 communications. Propose program enhancements to increase engagement rates
• Understand competitor offers / campaigns and how this affects BMW Group revenue goals
• Execute multi-channel launch communications to both new and existing audiences.
• Coordinate multiple planned and unplanned projects simultaneously in respect to vendor management and scope, budget and timing
• Manage vendors including CRM strategic/creative agency and CRM deployment agency for all campaigns, additional agencies, printers, digital marketing providers and manufacturers

Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:

• Medical, Dental, and Vision insurance
• All with options for $0 Employee contribution
• 401(k) with Company match
• Retirement Income Account (RIA)
• Employee vehicle program
• Bonus eligibility
• Paid Parental Leave of up to 6 weeks
• Paid Time Off in addition to Company paid holidays where eligible
• Hybrid work environment
• Voluntary Benefits to fit your needs

The pay range for this role is: $105,213.00 - $123,780.00.

The selected candidate's education, skills, experience, and location will be used to determine the final salary offer. All pay ranges are based on a full-time work schedule. This statement is in accordance with state and local pay disclosure requirements.

Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Requirements:

• 5 years of marketing communications experience with a solid understanding of CRM
• Ability to successfully balance multiple projects simultaneously
• Ability to comfortably communicate with all levels within in the organization
• Excellent written and verbal communication skills

Preferences:

• Experience working with an advertising agency and email service provider
• Project management experience
• Experience with Adobe Campaign or other ESPs
• Automotive OEM industry experience