Senior Crm Manager

Relocation Assistance Offered Within Country
# 156863 - Kansas City, Kansas, United States
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

Hill’s Pet Nutrition is a multi billion dollar, global division of Colgate-Palmolive Company and the maker of Prescription Diet and Science Diet brand pet food. Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best leading-edge pet nutrition technology, products, and expertise to pet owners, veterinary professionals and other key pet professionals worldwide. Our company is a globally recognized Best Place to Work.

Hill's is seeking an experienced Senior CRM Manager to join our cross-functional digital marketing team! You will be supporting a considerable volume of CRM marketing campaigns for our US platforms while coordinating with team members around the globe. Your focus will be to support data driven marketing strategies and CRM programs, channels, and campaigns including cross channel consumer lifecycle marketing journeys, acquisition, activation, retention, and reactivation strategies, consumer data strategies and governance, creative & agency management, analytics, insights, and optimizations.

The Sr CRM Lead will develop and oversee the strategy and execution of a comprehensive CRM program for Hill's in the United States.  The role will work across the Engagement, Brand, eCommerce, B2B and DTC teams to develop an architecture for 1st party data acquisition and a data-led approach to engaging along the full journey with both the vet profession and with pet owners.  Ultimately they will provide the comprehensive and authoritative view of the customer and create corporate and customer strategy to maximize customer acquisition, retention, and profitability.  

This role will help architect solutions for complex data driven, CRM, and digital marketing campaigns using available technology, datasets and partnerships to support business KPIs and objectives. They will also help lead our organization with future forward best-in-class digital transformation solutions and opportunities for our marketing technology and data driven ecosystem.

What You Will Do:

• Serves as CRM expert to the organization and larger enterprise partners
• Develops strategies and plans for acquisition, retention, DTC, consumer lifecycle journey, and Integrated Brand Experience Plan marketing campaigns. 
• Oversight of campaign execution, CRM content calendar, and consumer touchpoint strategies and campaigns in collaboration with internal cross functional teams and agency partners.
• Development of 1:1 marketing channel strategies and oversight of executions including email, email journeys, SMS, direct mail, website, sweepstakes, coupons, and media and partner lead 1st Party data acquisition sources
• Oversight and strategy for AB Test and learn plans, executions, analytics and optimizations
• Oversight and strategy for Reporting, Analytics, and Insights 
• Oversight of Consumer 1P Database, architecture, and technology stack
• Strategic roadmap development for CRM ecosystem, MarTech stack tools, and CRM capabilities
• Oversight of MarTech Tools business Product Owner for CDP, SFMC, and CRM ecosystem enablement tools. 
• Oversight of Email channel deliverability, CanSpam Compliance, GDPR/CCPA data privacy requirements, and data driven marketing best practices

Required Qualifications:

• Bachelor's Degree in Marketing or related field
• 7+ years CRM, data driven marketing, and/or email marketing experience
• Experience with Salesforce Marketing Cloud (SFMC), Email Studio, Journey Builder, Mobile Studio, Audience Builder, Reports, and Insights
• Experience with relational databases, data lakes, ETL data principles, architecture, schema, etc.
• Experience with CDPs, CRM Tools, Audience Targeting tools, etc.
• Experience managing MarTech stacks, integrations, launches, etc
• Experience with Agile framework and methodologies, backlog management, developing business requirements
• Experience crafting, deploying and maintaining campaigns in CRM management platforms/marketing automation tools such as Salesforce Marketing Cloud.

Preferred Qualifications:

• Experience in various types of campaigns such as promotional marketing and/or automated email marketing programs (triggers, journeys, drip campaigns).
• Experience with creative strategy and messaging communications planning
• Familiarity with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and CAN-SPAN regulations.
• Strong critical thinking and problem-solving skills; validated ability to develop and initiate creative innovations and solutions.
• A team-oriented individual who can share information, goals, opportunities, successes, and failures with the appropriate parties. Ability to coordinate, plan, and carry out multiple related activities.
• Ability to work cross-functionally and run simultaneous projects and needs
• Strong bias for action and data-driven decisions.
• Ability to manage ambiguity and thrive
• Strong Project Management skills
• Great teammate with excellent communication skills, particularly with diverse cultures
• Flourishes with digital innovation and evaluating trends in a changing landscape
• Knowledge of SQL and/or AMPscript
• Knowledge of Google Analytics/GA4
• Hands on experience building and deploying emails in SFMC
• Master's Degree in Marketing or Business

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Compensation and Benefits
Salary Range $112,000.00 - $157,000.00 USD
Pay is based on multiple non-discriminatory, individualized factors including but not limited to experience, job-related knowledge and education, skills and office/market location. In addition to base salary, salaried employees are eligible for annual discretionary bonuses, profit-sharing and, for Executive-level (salary grade 16 and above) roles only, long-term incentives in the form of Restricted Stock Units and/or Stock Options.
Subject to the terms and conditions of the applicable benefits plans then in effect, all salaried employees are also eligible for a competitive benefits package which includes:

• Insurance: Employees (and their eligible dependents) are eligible to participate in Company-sponsored Medical, Dental, Vision, Basic Life Insurance, Accidental Death & Dismemberment and Disability insurance plans.
• Retirement Plans: Employees are eligible to enroll in Colgate's 401(k) plan, which provides for company matching contributions subject to eligibility requirements
• Vacation/PTO: Employees receive a minimum of 15 days of vacation/PTO leave annually
• Paid Holidays: Employees receive a minimum of 13 paid/floating holidays annually
• Paid Sick Leave: Based on location and consistent with applicable state and local law, employees receive a minimum of 40 hours of paid sick leave on January 1st of each year
• Paid Parental Leave: Eligible employees may take up to eight weeks of paid parental leave and 12 weeks of unpaid leave (varies for employees with fewer than 12 months of service and is subject to hours worked requirements)

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
For additional Colgate terms and conditions, please click here.
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