Job Description
Responsibilities:
Collaborate with the marketing team to develop and execute innovative
marketing strategies for social networking services (SNS) and online communities,
including TikTok, Instagram, Facebook, Twitter, YouTube, Reddit, and Discord, with a
focus on achieving content-driven growth.
Conduct in-depth community research to gather valuable insights that inform the
marketing and promotion of game products.
Foster collaboration with the brand, creative, creator/community, integrated
communications, and production teams to develop and enhance social media content
for marketing campaigns.
Utilize up-to-date knowledge of the latest trends, social media platforms, and
content strategies to propose inventive approaches for engaging communities across
diverse social channels and campaigns.
Coordinate with the customer service team to gather player feedback, refine
product optimization recommendations, provide feedback, and follow up with the
development team to implement necessary changes.
Requirements:
Bachelor's degree or higher, along with a minimum of 5 years of experience in
marketing, with a focus on social media and community management.
Exceptional strategic thinking and long-term planning abilities, coupled with a
strong results-oriented mindset.
Proficiency in using social media data analytics tools, such as YouTube Analytics
and Sprinklr, and familiarity with collaboration tools like Jira, Lark, Asana, Trello, etc.,
is a plus.
Experience working with global game and marketing teams is considered a
valuable advantage.
Proven skills in cross-departmental collaboration, project management, and
organization, including the capability to handle multiple projects simultaneously.
Strong communication and presentation skills are essential.
Effective communication skills, enabling meaningful engagement with players
and a keen understanding of player and market trends.
Proficiency in writing, enabling the creation of high-quality content.
Note that on-site presence is required.