In this role you'll have the opportunity to:
- Develops a wide range of industry-related content for numerous delivery channels and audiences in a fast-paced work environment.
- Provides high-quality targeted and technically accurate content including advertising copy, marketing collateral, authored articles, social media posts, web content, presentation and letters. The primary focus is external audiences but also includes limited employee and other internal stakeholders.
- Assists SVP, PR & Communications, with strategic story planning, writing and editing as well as serving as an advocate for the Bank's brand voice, including coaching other employees as appropriate.
- Understands the strategy driving the copy and balances it with what the audience needs to know and how they want to consume it. Uses writing skills to simplify complex topics, when needed, and makes necessary adjustments to ensure the highest level of comprehension by the audience.
- Utilizes current industry nomenclature and stays informed of information relevant to this industry while ensuring accuracy and brand awareness. Utilizes well-honed organizational and technical skills within a team environment to effectively promote and brand and contribute to the company's success.
- Serves as a subject matter expert of best practices in grammar, messaging, writing and style, as well as content creation and distribution. Possesses the flexibility to adapt to changing needs and priorities, while juggling multiple projects and remaining a detail oriented, collaborative team player. Meets all deadlines to assure completion of deliverables and execution of projects, adhering to quality standards with limited supervision.
- Uses discretion, poise and tact when interacting with internal clients, members of the community and other stakeholders.
- Comply with policies, procedures, security requirements and government regulations.
- Bachelor's Degree: Journalism, English, Marketing, Creative Writing or a related field required (an equivalent combination of education and experience may be considered)
- 6 or more years of progressively responsible related experience; or equivalent combination of education and experience required
- Must have multi-channel writing experience, including print, social, digital, and interactive media and be an independent thinker.
- Ability to read, analyze and interpret financial and credit information, write business correspondence and effectively present information and respond to questions from groups of managers and clients.
- Adept at writing in AP Style as well as standard business-writing styles. Must possess proven proofreading and editing skills and an outstanding command of the English language. Experience needed in understanding how to adjust writing style and content to the channel and audience while maintaining the Bank's brand voice. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
- Able to solve practical problems by using critical thinking skills to deal with a variety of concrete variables in situations where only limited standardization exists.
- Demonstrated ability to work with computer software and Microsoft Office including Word, PowerPoint and Excel.
- Knowledge of federal and state laws and regulations relating to marketing with a bank, preferred.
- Targeted starting salary range (based on experience): $77,606 - $91,301
- Incentive potential
- Comprehensive employee benefits, including: medical, dental, vision, LTD, STD and life insurance
- Paid vacation time, sick time and 11 company paid holidays
- 401k (with up to 4% match)
- Tuition reimbursement
- Get more information at: Employee Benefits | Banner Bank