Address
SalaryJob Location: Hershey, PA
Preference for Hershey, PA or Austin, TX but open to Remote
ROLE SUMMARY:
The Sr. Manager Sweet & Salty Snacks will play a key leadership role in developing and growing our Sweet & Salty portfolio. This role owns stewarding our CMG brands into the Salty Snacks aisle, driving nearly 100% incremental sales for The Hershey Company. Leveraging our new capabilities like a Drizzle popcorn production line and our incredible pretzel manufacturing network, the growth possibilities are HUGE! This is a great opportunity to build (something that is completely new and different), do something challenging (new and different is always hard!), while building yourself as a leader (you have a great team, with Senior leader visibility).
- Lead and own the holistic Sweet & Salty Snacking platform, prioritizing growth opportunity spaces and maximizing our Salty resources.
- Execute and lead the first “A” launch of our CMG brands into the Pretzel Category (it’s top secret, you’ll have to ask more questions for details!)
- Lead and own the Sweet & Salty popcorn platform, determining the best way to maximize the opportunity across Seasons and key channels (Club, C-Store, Walmart)
- Work across operations partners and sales teams to develop the best go-to-market launch and merch plans to break through the Salty category differently
- Build marketing plans that go beyond traditional investments, focused on maximizing distribution and merch gains
- Partner directly with R&D on creating, validating and commercializing a long-lead pretzel/popcorn pipeline that maximizes our network and drives incremental sales
- Partner internally to build enterprise capabilities (e.g., CMG brand teams, Sales teams, R&D, insights)
- Develop and own annual brand plans and 3-year strategic plan including innovation pipeline
- Coach and develop 2 direct reports, creating strong growth opportunities and strategic develop for their careers
QUALIFICATIONS (Knowledge, Skills, Education, Experience, etc.):
Education: Bachelors degree required with MBA or relevant Master’s degree preferred
Experience: Progression of successful accomplishments at levels of marketing management that lead to Sr Marketing Manager to include typically at least 3 years as a Brand Manager. The experience should be consistent with the particular role for the Sr Brand Manager. In general, experience in the top-tier consumer products marketing companies is expected.
#LI-AM1
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans
If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).
