Senior Associate, Marketing Science

We are OMD, Adweek’s Global Media Agency of the Year in 2020. We are the world’s largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.  

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

As a Senior Associate on the Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and your industry knowledge to be a key contributor towards tactical and strategic efforts. You will use your strong analytic and technical knowledge to evolve campaign and strategic deliverables that meet our client’s business needs.

• 1-2 years of experience, preferably in marketing analytics
• Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling
• Education: Bachelor’s degree in math, economics, engineering, social sciences, finance, analytical fine arts, or business/marketing fields

Areas of Responsibility:

• Client Relationship Management, Growth & Retention; Client Presentation: Present findings/insights as well as methodology/data approaches reliably to clients through a variety of different presentation opportunities
• Team Operations; Collaboration: Connect across planning, investment, and technology teams to ensure holistic understanding of data.
• Audience Discovery & Strategy; Data Analysis: Become more seasoned in audience definition, creation and strategy using multiple data sources

Measurement & Reporting:

• Measurement: Develop breadth of knowledge measurement strategy, frameworks and technology (MMM/MTA)
• Benchmarks & Goals: Set benchmarks and targets based on historical campaign data
• Reporting & Optimization: Oversee and QA the development of reports and directing optimization initiatives
• Insights: Hone the ability to know what an insight is, and developing them for the campaigns

Data Strategy & Technology:

• Data Technology Utilization: Assist with automation and improve processes for efficiencies
• Data Management: Be accountable for the maintenance and QA of data systems and processes used for reporting and on-going data analysis
• Data Visualization: Develop advanced Dashboards in visualization tools such as Tableau/QlikView/Looker
• Ad Operations: Apply advanced understanding of Ad Operations and QA procedures

Desired Technical Skills:

• Strong proficiency with MS Excel, PowerPoint are a must
• Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
• Advanced analytics software package: SQL, R, Python or other
• Cross-media brand lift research (Kantar, Lucid, etc.)
• Data visualization tools such as Tableau, Datorama, Alteryx
• Familiarity of MMM and/or MTA
• Nice to have: Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp)
• Nice to have: Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)

Compensation Range: $40,000 - $75,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.