Senior Associate, Analytics & Insights

Description
Position at EssenceMediacom
ESSENCEMEDIACOM
SENIOR ANALYST, ANALYTICS
Overview:
We are looking for a Senior Analyst to join our team, responsible for measurement planning, weekly reporting, media and creative testing/analysis, and competitive research and analysis.
Your Impact:
Utilizing your strong analytical abilities and quantitative skills, you will provide data and analytics services to clients. More specifically, you'll

• Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules
• Analyze media and marketing data to understand what happened, why and what was the impact; build recommendations to improve future initiatives or develop best practices to apply across the portfolio
• Manipulate, clean and prep large amounts of data for ingestion into databases
• Use data visualization tool to publish data into meaningful client-facing dashboards
• Deliver projects while communicating project progress, issues, and deliverables to manager and director
• Support client calls and bring in extended team members when necessary
• Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client's business objectives
• Develop performance reports that are relevant to the client's business and their media
• Research industry trends and facts while sharing expertise to team

Your Qualifications:

• Strong analytical abilities, quantitative skills, and analytical orientation
• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; or equivalent professional work experience
• 2+ years of relevant work experience
• Experience with Adobe Analytics, Google Analytics, and/or other web analytics tools
• Data Visualization experience (Tableau, Power BI, Domo)
• Strong understanding of metrics, including Media and Quantitative business measures
• Advanced Excel skills and understanding of Microsoft Access and databases
• R, SAS, and SQL experience a plus

Our Culture:

• We're a people-first company that truly invests in you. We've found that by looking after our people, above all else, everyone benefits. That's why we offer a "careers first" approach with an onsite career center (NYC HQ), a whole team devoted to cultivating and promoting talent, competitive salaries and benefits and a flexible work environment.
• We're fostering a culture where everyone can fit in while staying true to themselves. A place where we all enjoy and feel inspired by our differences. We want to give everyone the opportunity to learn from different perspectives and experiences, have fun and do their best work.
• We're seeking explosively ambitious media professionals at all levels who are looking for a career, not just a job. If you want to learn, climb, and shine at a company that's deeply committed to you, then EssenceMediaCom just might be the best move you'll ever make.

About EssenceMediaCom:
We are a global media agency with a difference - We help clients see the bigger picture. Seeing the Bigger Picture means that our network of 8,000 people helps our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. We challenge conventional thinking to build, optimize, and drive our clients' businesses forward at scale and lead our industry in critical areas such as diversity, inclusion, and sustainability.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
About EssenceMediaCom:
We are a global media agency with a difference - We help clients see the bigger picture. Seeing the Bigger Picture means that our network of 8,000 people helps our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. We challenge conventional thinking to build, optimize, and drive our clients' businesses forward at scale and lead our industry in critical areas such as diversity, inclusion, and sustainability.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.